Simon & Schuster UK gets on board with loom band craze

First UK publisher to being unofficial loom band guide books to the trade.
Author:
Publish date:
Social count:
0
Loom Magic Simon and Schuster.jpg

Simon & Schuster UK has acquired the British Commonwealth rights (including digital, excluding ANZ and Canada) to four loom band books.

The firm's managing director, Ingrid Selberg, spotted the books on the list of US firm Skyhorse Publishing, meaning that Simon & Schuster has become the first UK publisher to bring unofficial loom band guidebooks to the UK trade.

Total TCM sales of all four titles in the first week of publication stood at 14,703, with the first book - Loom Magic - selling over 7,466 copies, putting it at number six in the children's top 500 on Bookscan.

Image placeholder title

Simon & Schuster has over 800,000 copies of the books in print across four titles.

"This is one of those rare and very satisfying moments in publishing when all the stars align," said Selberg. "From the time a customer asked us whether we had any loom books to take advantage of the latest playground craze, to our first printed copies was less than a month.

"We've had tremendous support from all our customers in all our usual sales channels and many new ones too, and now have about 800,000 copies in print before official publucation date. It's very exciting."

Related

3418_mypictr_300x300.jpg

Playground crazes

It?s been a strong year for low priced collectable items, with more than £120 million having been spent on toy items priced under £3 in the first three quarters. ToyNews takes a look at some of the current and future potential crazes?

1 Loom Bands s.png

Loom and gloom

Following news that certain Loom Band charms are unsafe, BTHA director general Roland Earl sheds some light on the recent reports and details what retailers need to know.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.