Simba Dickie signs as master toy partner for Masha the Bear

Firm will develop a range including plush, construction, wooden toys, summer toys, wheeled toys and arts and crafts.
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Ink has signed up Simba Dickie as master toy licensee for Russian animation Masha and the Bear.

The firm will develop a range including plush, construction, wooden toys, summer toys, wheeled toys and arts and crafts.

The new deal covers Eastern Europe, GAS, Iberia, the Nordics, Benelux, France, Italy and the UK, with product due to launch from Q1 2015.

The agreement is one of the first steps in the global licensing programme for Masha and the Bear. Ink is looking to replicate the success of the Animaccord brand in the Russian market, where more than 100 partners are in place generating over 1,000 individual skus.

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