Simba and Rainbow announce master toy deal for My American Friend series

Simba will take inspiration from the live action TV show, and develop toys based on music, fashion and role play.
Author:
Publish date:

Simba Dickie Group has partnered with studio Rainbow, to launch a master toy deal for the live action series My American Friend.

Simba will take inspiration from the live action TV show, and develop toys based on music, fashion and role play.

Michael Sieber, CEO of the Simba Dickie Group, said: “With My American Friend we are adding a strong new property, which fits perfectly in our license portfolio.

“We are really looking forward to developing the master toy line for My American Friend in cooperation with Rainbow.”

You can check out the rest of the story over at our sister site Licensing.biz.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019