The wearable silicone band craze looks set to take off in the UK, with the launch of rival lines Silly Bandz and CrazyBandz and more copy-cats set to follow.
In the US the Silly Bandz brand alone boasts annual sales of more than $100m, having been around $10,000 two years ago.
The brand has just launched in the UK with 10 themed packs to collect and claims to be the authentic and original product. Each contains 24 Silly Bandz, from zoo animals and sea creatures to Rockbandz guitars and drum kits. The bands can be worn on the wrist, then bounce back to their original shape when removed. Each pack costs £3.99.
London entrepreneur Jeremy Woolf of Launch Products spotted Silly Bandz while abroad. According to Woolf: "The key to discovering something special is looking beyond the fancy stands at the big shows. As soon as I saw Silly Bandz I knew I was on to something and immediately signed on the dotted line to secure exclusive UK distribution. The phone hasn’t stopped ringing since. Silly Bandz will be available on every high street in the next few weeks."
Firebox was the first to launch in the UK and MD Christian Robinson says it is the firm’s current best seller, while Fenwick, Toys R Us, The Entertainer, Harrods and Debenhams will all take first deliveries of stock in the next fortnight, according to the firm.
Meanwhile, CrazyBandz are distributed in the UK by Global Promotional Solutions. Each pack of CrazyBandz contains 12 bracelets with six different designs and two bands of each shape. The packs retail around £2.99.
In the US rival band names include Logo Bandz and Zany Bandz.
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