Show of strength from Character

Character Options will make a real statement of intent at this year's Toy Fair, taking the show's biggest stand-space to launch its new Doctor Who range.
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The firm has signed up for a 540 square metre stand, making it the event’s biggest exhibitor. It will launch a brand new range of Doctor Who products, which will be released to coincide with the new series scheduled to air in Spring 2007, as well as new toys from the award-winning Wowwee Robotics range.

More than 200 exhibitors are currently signed up to Toy Fair, which takes place at ExCeL in London’s docklands from January 24-27 2007. Brio, Charlie Crow, Crown & Andrews, Danbar International, Gosh International, Logiblocks, Padgett Bros and ZooBooKoo are among those making a return to the show. Some 37 companies are first-time exhibitors; and 70 companies have successfully booked stands in the Greenhouse Area.

“The Greenhouse Area was introduced in 2004 to give smaller companies with big ideas the chance to exhibit at Toy Fair and reach the toy industry’s VIPs,” said Natasha Crookes, Toy Fair Event Manager. “It’s proven so popular that, for the last two years, we’ve had a waiting list of companies applying to take a stand.

“It’s been a delight for everyone at Toy Fair to see the Greenhouse Area act as a springboard for so many talented companies and individuals. Both Bedlam and Insect Lore, for example, have done so well since they appeared in the Greenhouse Area they have gone on to take stands on the main show floor for 2007.”



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