Show of strength from Character - ToyNews

Show of strength from Character

Character Options will make a real statement of intent at this year's Toy Fair, taking the show's biggest stand-space to launch its new Doctor Who range.
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The firm has signed up for a 540 square metre stand, making it the event’s biggest exhibitor. It will launch a brand new range of Doctor Who products, which will be released to coincide with the new series scheduled to air in Spring 2007, as well as new toys from the award-winning Wowwee Robotics range.

More than 200 exhibitors are currently signed up to Toy Fair, which takes place at ExCeL in London’s docklands from January 24-27 2007. Brio, Charlie Crow, Crown & Andrews, Danbar International, Gosh International, Logiblocks, Padgett Bros and ZooBooKoo are among those making a return to the show. Some 37 companies are first-time exhibitors; and 70 companies have successfully booked stands in the Greenhouse Area.

“The Greenhouse Area was introduced in 2004 to give smaller companies with big ideas the chance to exhibit at Toy Fair and reach the toy industry’s VIPs,” said Natasha Crookes, Toy Fair Event Manager. “It’s proven so popular that, for the last two years, we’ve had a waiting list of companies applying to take a stand.

“It’s been a delight for everyone at Toy Fair to see the Greenhouse Area act as a springboard for so many talented companies and individuals. Both Bedlam and Insect Lore, for example, have done so well since they appeared in the Greenhouse Area they have gone on to take stands on the main show floor for 2007.”



Character calls the Doctor

Character Options has snapped up the master toy license for the BBC's all-new Dr Who series. The new series is already in production and will feature Christopher Eccleston...


Character on track

Character Options has announced its full-year results, with turnover up but pre-tax profits down on last year.


Notes from New York

Toy Fair ? a time of exuberance and optimism for any manufacturer who is lucky enough to be there. The buyers from the large retailers arrive at the exhibit for their appointments sometimes even on time, and make notes, nodding approvingly at everything they see.


Character offer imminent?

After a hugely successful 12 months and with high expectations for the year ahead, Character Options has revealed that it is currently in discussions with a possible suitor for the firm.


Character forges ahead

Nothing but good news for Character Options, as it announced half-year results showing turnover up nearly 40 per cent and pre-tax profits more than doubled on the same period last year.

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