Show numbers boost AIS buying group

Increased exhibitors and visitors at its two-day Play-Room have boosted AIS' confidence in its toy buying group.
Author:
Publish date:
Social count:
0
10_184_4060_mypictr_300x300(2).jpg

With membership of the group having doubled from last year to 60 members, with 135 outlets between them, exhibitors and visitors were up at its two-day Play-Room at the Park show held this week (April 20th-21st) at its Cranmore Park HQ.

Last year's inaugural show had solid exhibitor numbers but was criticised for the lack of visitors. This year's event saw a big increase over the entire two days.

Play-Room controller Joyce Daly told ToyNews: "If you had told me two years ago, where we started this, that we would be where we are now I would have said it's impossible.

"Having done this in other sectors I know it will build over the next few years. I'm absolutely certain we will have more members next year and more visitors at the show. 

"From the point of view of the future of Play-Room, it's fantastic. This is a very nice place to do business and the atmosphere is very conducive to that.

"We're never complacent and we know we've got to work hard, but I'm confident it will grow."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.