Should the toy industry fear the growth of tablets?

The ToyNews Blog looks at why tablets managed to 'hurt' toy sales at Christmas.
Author:
Publish date:
5_184_219_toys-vs-tablets.jpg

My three-year-old niece has an iPad. 

Ok, so it’s the family iPad, but she uses it frequently. As do her parents and her 12-year-old brother.

Although they like the idea of kids’ tablets, for whatever reason her parents haven’t purchased one just yet. But my niece doesn’t mind. She gets to watch cartoons, play games and draw pictures on it, which keeps her occupied (and her parents happy).

However, she’s also obsessed with a couple of other more traditional toys in particular. She has a pair of talking Woody and Jesse figures from Toy Story, and takes them with her absolutely everywhere – especially Jesse the cowgirl whom she adores. 

She was playing with them one day over Christmas, acting out her own little story as usual, when her brother took the iPad and sat down next to her. You can guess what happened next. 

Read the full blog here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

nfc-toys-ninjini.jpg

NFC and the toy industry

The rise of Near Field Communication technology means it's only a matter of time before more compatible toys have a bigger impact on the industry.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.