Shopper numbers on track for busier December than 2010

Latest footfall figures show slight dip year-on-year, but numbers stronger than previous week.
Publish date:
Social count:
126_Shopping 300.jpg

The figures released by Synovate for the full week commencing December 4th 2011, show that shopper numbers across the UK were 2.7 per cent down on the same week last year, but 2.4 per cent stronger than the week before.

“After a busy start to the Christmas campaign at the end of November, last week’s figures will be a slight setback for retailers,” explains Dr Tim Denison, director at Synovate Retail Performance.

“We would normally expect to see footfall swell by about 6% over the previous week at this stage of the run up to Christmas, so growth of 2.4 per cent last week is disappointing. However, the week before was a strong one, boosted by striking public sector workers who took the opportunity to Christmas shop, so figures over the fortnight are still ahead of last year, by +2.9 per cent.”

Looking at the regional splits for last week, the gales hit retail footfall in Scotland and Northern Ireland. There, shopper numbers for the week were 15.4 per cent down on the previous year.

The best part of the country for the week was London and South East England, where shopper numbers were nine per cent higher than the same week of last year and 6.9 per cent busier than the previous week.

"It strikes me that after such a hard year, people are determined to make the most of Christmas 2011”, comments Denison. “That doesn’t mean they are indulging on the carefree credit spending sprees seen only a few years ago.

"Instead shoppers are putting a lot of extra effort in to make it a special Christmas without spending beyond their means. Everything is shaping up for 2011 to be a Christmas of ‘responsible shopping’. With a fortnight still to go, and Christmas Eve falling on a Saturday this year, the month shaping up to be a solid one for retailing."



Shopper levels rise

Retail Traffic Index figures confirm footfall was up year-on-year during Christmas week and in the post-Christmas sales period.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.