Shiner stamps out counterfeit Heelys

The number of fake Heelys on the market drops considerably, according to UK distributor, Shiner.
Publish date:
Social count:

The action sports firm from Bristol says it has worked closely with the media and Customs in order to keep the public informed and the counterfeit products off the market.

Charlie Allen, director, told ToyNews: “Infringing products in the market place has died down but we’re still seizing some. They’re made down to a price so they’re a far more inferior product, but the public realise this.”

HM Customs officials intercepted and seized thousands of counterfeit pairs, which infringe the Heelys trademark or patent, between May and August last year. Shiner was then responsible for destroying them.

“It costs 60 pence a pair to destroy and of course there’s the environmental destruction. Around 30 per cent of them are coming from one factory in China and the company knows full well that customs are seizing the products,” Allen told ToyNews.



Hamleys rolls out concessions plan

Hamleys has announced plans to expand its UK presence through a number of concessions in House of Fraser stores, mirroring a plan used successfully on the continent and elsewhere.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.