The show takes place in October from 17th-19th at the Shanghai New International Expo Centre (SNIEC) in Pudong. Visitors can register at www.shanghai-toy-expo.com/registation .
A new feature at the fair is the Licensing Pavilion, which provides an overview of license agents, license holders and current license themes.
Nickelodeon and Viacom Consumer Products of MTV Asia, Hit Entertainment and leading local license agents like Greatdreams Cartoon Group, Click Licensing Asia, Shanghai Character License, PMW, Media Link and Dick Bruna China have already confirmed their participation. License holders Dr. Fresh, Sun Sail and other companies will also be there. The Pavilion is supported by the International Licensing Industry Merchandisers’ Association (LIMA).
More international companies have also confirmed their participation at the show including Autec Cartronic (Germany); Brawa Artur Braun Modellspielwarenfabrik (Germany); Edison Giocattoli (Italy) Gebr. Fleischmann (Germany); Grand Soleil (Italy); Jun Planning (Japan) Piko Spielwaren (Germany); Revell (Germany) and Sieper (Germany).