Shades Music targets the toy industry

A Birmingham music retailer is targeting the toy market with a new children's guitar tuition system.
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Shades Music has developed a system called Rainbow Colours, aimed at children aged three to 12 years old, which teaches guitar using coloured strings.

It has developed a pack which it will be launching in October which includes a 3/4 guitar with coloured strings and an A4 book. The product will retail for between £59.99-£64.99. A ukulele version will also be available.

The book and strings will also be sold separately.

Chris Poole, owner of Shades Music, explained: "We want to break into the wider music market and possibly other markets such as toys as well. We've had interest from Argos and Toys R Us.

"We do a lot of tuition here and the idea came about when one of the students said it would be easier to understand if the strings were coloured. So we developed the idea from there."

The firm is currently looking to widen distribution of the range. For more information contact Chris Poole on 0121 449 8181 or email chris@shadesentertainment.co.uk.

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