Shades Music targets the toy industry

A Birmingham music retailer is targeting the toy market with a new children's guitar tuition system.
Publish date:
Social count:

Shades Music has developed a system called Rainbow Colours, aimed at children aged three to 12 years old, which teaches guitar using coloured strings.

It has developed a pack which it will be launching in October which includes a 3/4 guitar with coloured strings and an A4 book. The product will retail for between £59.99-£64.99. A ukulele version will also be available.

The book and strings will also be sold separately.

Chris Poole, owner of Shades Music, explained: "We want to break into the wider music market and possibly other markets such as toys as well. We've had interest from Argos and Toys R Us.

"We do a lot of tuition here and the idea came about when one of the students said it would be easier to understand if the strings were coloured. So we developed the idea from there."

The firm is currently looking to widen distribution of the range. For more information contact Chris Poole on 0121 449 8181 or email


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.