Selecta Wooden Toys has spent almost £1.6m (€2m)on a new production facility which has opened at its head office in Edling, Germany.
The warehouse is an extension to Selecta’s existing factory. It features digitally-enhanced cutting equipment, which Selecta says will provide shorter production lead times, quicker deliveries and more competitive prices for its wooden toys.
Selecta Wooden Toys MD Matthias Menzel said: “The newly built Selecta Spielzeug production plant in Edling has now been operational since the end of 2011.
“On the basis of the extended infrastructure, Selecta will not only be more flexible in reacting to an increased demand in the baby and toddler range, we will also be able to ensure the required high quality that Selecta is famous for.
“Selecta will be able to offer everything from the initial toy design to the final assembly of its comprehensive toy and nursery ranges in the toddler, role play and nursery accessories markets.
“With ‘everything under one roof’,Selecta will continue to lead the competition at a time when world prices escalate and supplier delivery times are extended.”
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