Following a ‘soft launch’ to the trade at Spring Fair, Seemylocalshop.co.uk is looking to build up the toy directory it hopes will be used by indies to create their own microsites and promote their products to local communities.
Founder Mike Cooksedge told ToyNews: “Suppliers are the key. Retailers can upload their own products but it’s so much easier to copy them from a supplier’s list.
“Some retailers we spoke to feared that they didn’t have enough leverage with the big suppliers for them to listen. So our job is to galvanise the industry and get every indie to sign up and make their voice heard and get the big boys on board.”
With this in mind the site has launched a wanted list of suppliers, and is urging retailers to sign up and add their votes to the suppliers they want on the site. With free use of the site guaranteed for shops until at least 2020, SeeMyLocalShop is targeting 100 per cent up take up among suppliers and retailers, giving buyers a directory of locally available products.
Cooksedge commented: “It’s become apparent from our research that consumers would far rather shop on their local High Street and support their local economy, but lifestyles don’t always allow the time to do this.
“So our aim is to give those people the resource to make the town centre shopping experience quicker and easier and ultimately more effective.”
In order to further increase shopper numbers in town centres, Cooksedge urges retailers to get their neighbouring shops involved once they are on board as the site will serve as a full directory for all industries.