Seemylocalshop.co.uk hunts for suppliers

Retailers are being invited to submit the toy companies whose products they wish to promote.
Author:
Publish date:
5_Seemylocalshop 300.jpg

Following a ‘soft launch’ to the trade at Spring Fair, Seemylocalshop.co.uk is looking to build up the toy directory it hopes will be used by indies to create their own microsites and promote their products to local communities.

Founder Mike Cooksedge told ToyNews: “Suppliers are the key. Retailers can upload their own products but it’s so much easier to copy them from a supplier’s list.

“Some retailers we spoke to feared that they didn’t have enough leverage with the big suppliers for them to listen. So our job is to galvanise the industry and get every indie to sign up and make their voice heard and get the big boys on board.”

With this in mind the site has launched a wanted list of suppliers, and is urging retailers to sign up and add their votes to the suppliers they want on the site. With free use of the site guaranteed for shops until at least 2020, SeeMyLocalShop is targeting 100 per cent up take up among suppliers and retailers, giving buyers a directory of locally available products.

Cooksedge commented: “It’s become apparent from our research that consumers would far rather shop on their local High Street and support their local economy, but lifestyles don’t always allow the time to do this.

“So our aim is to give those people the resource to make the town centre shopping experience quicker and easier and ultimately more effective.”

In order to further increase shopper numbers in town centres, Cooksedge urges retailers to get their neighbouring shops involved once they are on board as the site will serve as a full directory for all industries.

Related

1649_mypictr_300x300(2).jpg

SUPPLIER FOCUS: Wow Toys

Building a brand that is known for design innovation in a licence-led, pre-school market takes time.But Wow Toys is finally beginning to see its long-game pay off.

5_Laurabull.jpg

SUPPLIER PROFILE: Schleich

Its high quality Knights, Wild Life and Farm Life productions continue to notch up the sales across a range of retailers, and now Schleich is looking forward to a healthy summer thanks to The Smurfs and further expansion. ToyNews finds out more.

3389_mypictr_300x300.jpg

SUPPLIER PROFILE: Re:creation

The transition from distributor to fully-fledged IP owner and developer is the Holy Grail for many UK suppliers. Re:creation believes 2011 is the year it will make that jump. Ronnie Dungan spoke to MD Nick Joslin?

5_scholastic-brand-profile.jpg

SUPPLIER FOCUS: Scholastic

You may know it as a publishing company, but Scholastic also has a 120-strong library of arts and crafts kits which is helping it make a name for itself in the toy business, too. Samantha Loveday finds out more about the Klutz brand and what?s coming up next.

15_meroncourt.jpg

SUPPLIER FOCUS: Meroncourt

There?s a new distributor currently making its name in the toy business, with Meroncourt already boasting the likes of Ingo, Zinc, D?arpeje and Uncle Milton in its portfolio. Samantha Loveday speaks to sales director Steve Walsh to find out more about the firm?s plans.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.