In 2011, the girls sector accounted for £1.3 billion, with key growth areas including play-set themed dolls, plush and building sets. And, with a raft of new offerings arriving to bolster the wealth of existing product, 2012 is being predicted to be another bumper year. We preview what’s coming up…
Mattel 01628 500 000
From Barbie, to Monster High and Fijit Friends, Mattel’s girls brands will continue to grow throughout 2012.
For Barbie a 360-degree communications programme with the tagline: ‘Wow, see what happens when you play with Barbie’ – will be realised through a full-year TV and cinema campaign, experiential marketing and product launches including the Barbie Photo Fashion Doll and Barbie Ultimate Closet, an extendable wardrobe filled with fashions.There will also be a number of entertainment launches with The Princess & The Pop Star in cinemas and on DVD, while digital series, Barbie Life in the Dreamhouse launches on www.barbie.co.uk/dreamhouse.
An on-pack partnership with Royal Caribbean Cruises supports Barbie Family products, including Barbie Sisters Cruise Ship. The career themed line, Barbie I Can Be, refreshes with new careers including a sport themed range featuring Barbie I Can Be… Swim Champion.
Monster High is now the number two UK fashion doll property, while the Core Doll Assortment is the number one best-selling fashion doll (NPD February 2012 YTD).Launching in October, from Universal, is Monster High Ghouls Rule!, the first DVD, which will be supported by experiential events, digital marketing and a Halloween Doll Assortment. The Monster High Create A Monster Design Lab also taps into fashion and customisation play and will be a key line for the Christmas period.
Polly Pocket’s refreshed website, www.pollypocket bestdayever.co.uk has fun and advice for girls and mums and a range of products including the Stick n Play play-sets and the new Flip n Fun Hotel.
To coincide with the release of Disney/Pixar's Brave, Mattel will launch a feature doll based on the film’s heroine, Merida.
Magical dolls and play-sets will celebrate the DVD release of Cinderella Diamond Edition and core Disney Princess dolls and play-sets continue, while MagiClip dolls and castles bring new features to the small doll category.
Fijit Friends are joined by the pint-sized, singing Fijit Friends Newbies and Fijit Yippits, dynamic dancing pets.
Password Journal has a new, refreshed look and TV advertising support for this year.
Hasbro 020 8569 1234
This year, Hasbro’s FurReal Friends brand celebrates ten years of bringing the animal kingdom to life with sophisticated plush electronic toys. New to the FurReal Friends family this autumn is Bouncy, My Happy-To-See-Me Pup. Featuring light-sensor technology, Bouncy recognises when children are near and will jump in circles, barking and yipping.
FurReal Friends also introduces Dizzy Dancers and puts a new spin on fantasy pet play with twirling, dancing pets. Pull the dizzy cord to set the pets in motion and watch as they spin and dance. Each Dizzy Dancer pet comes with a spinning base, dizzy cord and a twistin’ trick card that challenges girls to complete tricks with their pets. There are over 50 Dizzy Dancers to collect this year, and girls can change the top and bottom of any pet to create a custom collection of their own.
My Little Pony Friendship is Magic animated series launches this year and the brand celebrates the My Little Pony wedding in the autumn, when Princess Cadance marries her groom Shining Armour. Hasbro will be supporting the My Little Pony wedding with a marketing and PR campaign, including an exclusive wedding event where fans can be a guest at the wedding.
Finally, Hasbro will be relaunching Furby this autumn.
JAKKS PACIFIC 01344 638900
Winx Club is an animated fantasy series that follows Bloom, Stella, Flora, Musa, Tecna and Aisha – students enrolled in the fairy school Alfea College. The Winx Club transform into fairies who use magical powers to fight villains and save the world.
Music and fashion is core to the toy line, with accessories and outfits rolled out into many waves and themes of dolls. This is expressed in three TV ads, with a first season campaign of 1,000 TVRs starting in August. PR will be provisioned for, with wide girl print and online coverage, plus events and competitions.
The 11.5-inch Basic Fashion Dolls feature the Winx Club girls in two collections: Concert and Everyday. The 11.5-inch Deluxe Fashion Dolls feature deluxe outfits and hinged wings.
The Winx Club Rock Concert Stage comes with music, sounds and a Bloom doll and will also be TV supported. The Magic Wing Bloom Feature Doll allows girls to be in control of a transformation. When Bloom is placed in the station girls slide the lever to see lights, hear a song and see Bloom spin and transform.
The Winx Club 3.75-inch Action Dolls are available in Believix and Concert themes. The Action Dolls are made to play with on the Frutti Music Bar Play-set.
The Winx Club Dance Mat features three songs. The Winx Club Rock Star Guitar has light-up strings. The Winx Club Rock Star Microphone has songs built in, or can be plugged into an MP3 player.
The Winx Club Believix Dress Assortment comes in a range of styles. The Winx Club Sparkling Wings Assortment feature deluxe Believix wing designs with prints signature to Bloom, Stella and Flora. The Transforming Tutu Assortment changes from skirt into tutu with wings and also comes in four styles.
Tomy 020 8722 7300
Tomy has added Teacup Piggies Piglets to its offering. The interactive Piglets oink and giggle when their noses are pressed, and say ‘thank you’ when fed from their bottle. There are six available.
The Teacup Piggies Piglets Bedtime Set features two Piglets in a bedtime basket, each with a teacup to sit in, and a bottle and bib for feeds.
The original Teacup Piggies also continue, each with birth certificate, bottle and teacup. The Piggies chatter and giggle with over 25 phrases.
Tomy’s miniature doll range, Pinypon, is built around collectable, interchangeable dolls – with accessories, pets and play-sets also available. Girls can start their collection from £3.99 for a doll, available in eight versions, each with her own style. Girls can swap hairstyles, expressions, torsos, feet and accessories to create a different doll.
Larger Pinypon play-sets include the Pinypon Car with Doll, featuring a picnic hamper with miniature cutlery, the Pinypon Campervan, with one doll and pet, holiday-themed accessories including deck chairs, surfboard and water feature. Top of the range is the Pinypon Apartment, which opens out to reveal a bedroom, TV lounge, kitchen, hammock and a roof terrace.
Bandai 08456 028782
Harumika’s simple wrap and style technique enables girls to create personalised outfits without the need for any gluing, sewing or cutting.
New to Harumika this year is a refreshed assortment of Style Starter and Designer Dress Form sets, which include brightly coloured dress forms and new fabrics and accessories.
A new Style Studio carry case in a bright pink colour has also been introduced, so that girls can store all their Harumika bits and pieces and take them everywhere.
For designers interested in making more sophisticated dresses they can also choose from the Party Dress and Evening Gown Sets with extra skirt attachments, as well as the new Pop Diva set, which launches this summer.
Bandai is supporting Harumika with extensive TV advertising, consumer press activity and in-store demonstrations.
MGA 0845 0533 333
New Lalaloopsy characters will be introduced in 2012, with over 30 available by year-end. The Lalaloopsy Silly Hair doll will also see characters added.
Lalaloopsy Littles will see new additions with over 12 characters by autumn. A feature doll will also join the range later in the year.
The Mini Lalaloopsy range will have over 80 characters by autumn and new accessories. A new fun house theme will be added.
The Micro Lalaloopsy figurines are also expanding with 12 new characters and more to come.
Bratz will be further expanded this year. Bratz Funk ‘n’ Glow has a 3D light-up dress and tiara; Bratz Chic Mystique transforms into bird-inspired creatures; Bratz Crystalicious Deluxe is a hair-play doll; Bratz Boutique are fashion dolls. Also new are the ‘Glam gets wicked’ Bratzillaz.
New Moxie Girlz lines include hair play doll, Moxie Girlz Bendy Braidz; Moxie Girlz Bubble Bath Surprise dolls, with a skirt that allows the doll to float; Moxie Girlz Horse Riding Club Doll and Horse. Moxie Girlz Horse Riding Club Stable with doll and pony is also available.
MGA Entertainment is also unveiling a brand new doll range this autumn. The Novi Stars (RRP £19.99) have landed on earth and are here to invade earth girls hearts, try new things, update fashion trends, and make new friends. Novi Stars combine the outrageous, out of this world entertainment trend with cutting edge features never before seen in doll play. For tween girls, Novi Stars is the only doll property with truly unique features that allow girls to express the “stars” within themselves with teenage quirks.
There are four dolls to collect in the range: Alie Lectric who can light up in multiple cosmic colours; Una Verse who has a body filled with glitter and water; Mae Tallick who can really talk and has a metalized body, a robot-like voice and says cosmic phrases and finally Ari Roma who has her own bubble-gum scented atmosphere and removable bubble helmet. The dolls come with a pet, a glow-in-the dark doll stand and the package handle becomes an antenna headband for the child. The dolls will be suitable for girls ages six plus.
Innovation First 01925 454093
Bobble Bots Moshi Monsters Moshlings are a set of bobble-head mini robotic pets that bring the hugely popular online world of Monstro City to life for its 50 million fans worldwide. The explorative and collectible, battery-operated Moshlings use patented Hexbug Nano vibration technology to buzz around their unique configurable 3-D “dollhouse” replicas of the same streets, yards, buildings and houses found online in Monstro City.
not all Moshlings are created equal. Each Bobble Bots Moshling has its own unique, bubbly personality, and some are rarer than others. For example, Snookums the baby tumteedum is a common, prehistoric Dino who yearns to be cared for; Gingersnap the Whiny Cat is a rare Kitty who loves melted cheese and strongly dislikes any form of work; and Sooki-Yaki the caped assassin is an uncommon gadget-loving Ninja highly trained in martial arts.
Bobble Bots architects can personalise their own real-life bustling Monstro City by collecting each of the four assorted stores. Each Bobble Bots Moshi Monsters Store comes with one moshling, two cobblestone building tiles, eight brick borders, four grass pieces, two garden patches, one lamp post, one mushroom, one weed and two rocks. Each store also contains secret codes that unlock fresh, new content in the online virtual world of www.moshimonsters.com.
Golden Bear 01952 608308
Shoulder Buddies is a collectable range for the playground that has already proved popular with kids in the US. Children wear the characters on their shoulders or affix to a shirt or backpack with the help of a magic coin.
Each Shoulder Buddy also comes with a Smarts life lesson about important issues such as fire safety, saving money and teamwork. The brand will have TV advertising and a full PR campaign behind it.
The new Chloe’s Closet collection includes the Singing Chloe Ragdoll which sings two songs or says two phrases.
For pocket money purchases, there are small soft toys to choose from including Chloe in its classic outfit, Chloe dressed as a princess or Chloe’s own favourite toy, Lovely Carrot.
Finally, the fairy-tale world of Ben and Holly’s Little Kingdom is also set to expand with new play-sets.
The Magical Toadstool play-set opens up to reveal two different play-sets in one, while the Magical Elf Tree play-set is a three storey elf factory where the elves’ clothes change colour and holly trees grow; includes four figurines. Princess Holly, Ben Elf, Nanny Plum and the Wise Old Elf.
The range will also be supported by a TV advertising campaign and PR activity for 2012.
Esdevium Games 01420 593593
Gacha from Tomy welcomes new girls licences and toys across its whole range. Girls’ licences for 2012 include Hello Kitty, Disney Princess, My Little Pony and Littlest Pet Shop.
Hello Kitty is well represented in the Gacha range. A large number of items are on sale including figures, fashion, winter danglers and trinket boxes.
A collection of Disney Princess Gacha collectables in the form of stationery, figures and mirror sets are out now. In addition, coming soon will be Disney Princess trinket boxes and charms. Further girls’ Gacha blind-bag items will include Littlest Pet Shop Danglers, My Little Pony Mirrors and Combs and Minnie Mouse Bow Tique Dress Up Dolls – all set for an autumn launch.
Flair 0208 643 0320
Stika-Lulu is a range of collectable swap-card stickers. These stickers have special finishes including water, puffy, and glitter. There are over 300 sticker cards in Series 1.
Girls can also enter their sticker code on the website.
New this autumn for Puppy in my Pocket are Real Puppies for Real Girls. The So Soft Feed ‘n’ Care Puppies are fed with their bottle. Squeeze it and it pees. The Home & Away play-set will also be available. Puppy Party ‘n’ Play House has eight rooms and folds up. The set includes two So Soft Puppies.
Sylvanian Families is celebrating its 25th anniversary this year. Central to the celebrations is the new Campervan, with over 30 accessories. The Log Cabin is a summer holiday home or winter retreat.
Cicciobello Playtime is an interactive baby boy with several play functions.
The doll has five accessories and recognises, interacts and responds to the child. Flair’s Emotion Pets will be joined by a new pet called Cherry, a ginger kitten.
With Secret of the Wings due in the autumn, Flair will have Disney Fairies from the film as well as other new additions. The Mini Fairy Collection features the new film characters, in the Mini Fairy Fashion Boutique the Disney Fairies can model five removable outfits.
Sky High Tink launches the glittery 12cm Tink doll up to three metres in the air. Colour Surprise Tink recognises coloured objects she is placed on, lighting up her wings in up to nine different colours to match the object.
All of Flair’s girls’ brands will be supported with marketing and PR support, as well as TV promotion.
Great Gizmos 01293 543221
New for 2012 in the NICI collection is Minilina and Minilotta. Minilotta is a super soft and cosy doll, dressed in nautical stripes with a duck that can be taken in the bath.
Minilina’s selection of reversible clothing such as the Nightgown with matching Eye Mask or Shirt and Bloomers sets allow for day and night scenarios. In the Minilina collection is also a plush, spotty lined carry case for transporting the doll.
In craft, the Mould and Paint Glitter Ballerina and Glitter Princess kits allow kids to make their own magnets or pins by using the included moulds to create their own piece of art. Using the paints and glitter included, fridge magnets and badges can be created and displayed.
For fairy fun, the My Very Own Fairy Secrets kit is ideal for a first diary and includes a lock and set of keys to keep secrets safe. In addition there is a secret code wheel, invisible message paper and secret markers. To add a touch of pink to a girls’ room, the My Very Own Fairy Mobile is a dangly decoration that can be decorated and customised with flowers, butterflies and fairies to suit personality and taste.
Mega Brands 01844 350033
Autumn/winter will see the Mega Bloks Hello Kitty range expanded with a new ‘school-theme’.
There are eight Hello Kitty Character Packs, each with themed costumes and accessories, including Maths, Gymnastics, Cheerleader and Graduation. Accessory Packs include a Music Class and Art Class. Girls can now add Library and Science to their Classroom collection.
Meanwhile, the Hello Kitty Workout Time is the latest medium sized play-set.
New to the range are the larger play-sets, including the Hello Kitty Schoolhouse. With an art class, a music class and a library, the 80-piece set also comes with two figurines.
The new Deluxe Vacation Village, can be decorated with more than 100 pieces and accessories for the Tracy and Mimmy characters are included.
Each new Moshi Monsters Block Moshling Blind Pack includes six block Moshlings, and two of the packs contain ultra rare Moshlings.
Moshling Zoo will increase to include Bushy Fandango, Diavlo, Katsuma and Giuseppe characters, which can be joined up to create a big Moshling zoo. The Build-a-Monster assortment includes buildable Katsuma, Poppet and Diavlo sets.
The large Tree House play-set includes the Luvli figurine, two Moshlings, two codes for online, a lift, furniture and accessories.
Cartamundi 01268 511522
The world of Disney Princess is bolstered by the release of new card games by Cartamundi. Characters featured on the cards include Snow White, Cinderella, Aurora, Ariel, Belle and Jasmine.
In Happy Families, players must collect as many families as possible to become the winner. Also available, the Happy Families in Metal Tin comes with an extra sticker card.
The 4 in 1 card game set Mega Memo includes a Pairs Game, Friends Game, Mega Memo and Puzzle to offer lots of play options for girls.
Players of the Pairs Game must shuffle the small cards and lay them face down. The player who picks up the most pairs will be named the winner.
The Beauty Case Gift Set contains Happy Families, Pairs, Friends, Mega Memo and a Puzzle.
Spin Master 01628 535000
Spin Master’s collectable range, Zoobles, became the Top New Girls Toy Property of 2011 (NPD EPoS 2011). In 2012 Zoobles continues to grow and is in the top three play-set themed collectables (NPD EPoS YTD February 2012).
In the second half a new family of Zoobles will launch, with Daddy Zoobles and baby Zooblings. In addition a fairy tale segment will introduce new characters to the line. Two TV campaigns will promote the ranges in autumn/ winter. Spin Master has also partnered with Sky Media to sponsor spring afternoons on Nickelodeon and Pop Girl.
In fashion dolls, Spin Master and Nickelodeon will launch the Victorious toy range this summer. The Tori Singing Doll sings when its microphone is raised to its mouth, singing the theme song Make It Shine. When its other arm is raised into the signature stance the crowd goes wild. An entry price doll will also be available based on Tori, Jade, Cat and Trina.
Additional musical items will be available including the Victorious Microphone and Tori Headset, and the Victorious Locker Decorator.
DKL 01604 678780
In Corolle, the BabiCorolle range is made for young babies from birth with delicate fabrics in a range of colours. Highlights include the Rag Doll, Rattle Candy Flowers is a doll-style rattle, while the 18-months plus age range is catered for with the 12-inch dolls Calin & Tidoo – a water baby. The Interactive Dolls all have special features and one doll speaks four languages.
The age four and up range features dolls such as the 13-inch Les Cheries with Ballerinas and trendsetting fashions. Corolle dolls start from as little as £15. All dolls have the signature vanilla scent.
Wonderworld’s range of wooden toys includes items aimed at the girls market. Look out for role-play items including the Pinky Ironing Set, Kitchen Range with working features, a shop and cooker all made of rubberwood as part of Wonderworld’s eco range backed by the Tree + scheme.
Hama features a wealth of product aimed at girls, including sets like Beautiful Dancers, Fun Pets, Wild Animals, Realistic Jewellery and more. Hama offers the retailer sets from £3.
As with all DKL ranges, Hama Beads are supported by an in-store support programme, a high profile marketing campaign and dedicated planograms all designed to drive Hama consumers into your store.
Posh Paws 01268 567317
Posh Paws is introducing a new plush Minnie Mouse range to the market. I Love Minnie, the new fashion led range, is collectable and launches this autumn/winter with Minnie available in four new outfits.
Minnie’s Outfits are all inspired by this year’s key catwalk trends to bring Minnie right up to date for all of its fashion conscious fans.
The themes are: British, Union Jack Minnie; nautical – Sailor Minnie; pastels - Sparkle Minnie and the bold colour blocking, Red/Yellow Minnie.
The I Love Minnie Range is available in three sizes – eight-inch, ten-inch and 24-inch and is the start of a new collection of fashion inspired Minnie Mouse plush dolls.
Next season Posh Paws is planning to add a further four new outfits to the collection.
Brainstorm 01200 445113
The My Very Own Rainbow light projector uses multi-coloured LEDs to display rainbow colours on surfaces in a dark room. The set also includes a rainbow crystal which when hung on a sunny window, makes rainbows.
Girls can create their own patterns with My Very Own Kaleidoscope Projector. The kaleidoscope includes three disc cases and coloured components which are interchangeable and can be used to project on walls and ceilings.
The pink Glitter Stars from The Original Glowstars Company brand are a classic accessory. New for 2012 are The Original Glowstars Glow Fairytale paper stickers – invisible during the day then at night, turn the lights out to see them glow.
Mostaix is a creative and educational range of art and craft products where children make mosaic style pictures. Using small plastic tiles of different shapes, children can build up pictures without the use of glue or ironing. There are eight designs in the red ribbon series including Horse, Kitten and Butterfly.
Little Tikes 01908 268480
The Princess Cozy Coupe is a girls’ version of the iconic kid-powered car with high seat back, opening door and a horn. The matching pink Cozy Coupe Trailer can be attached.
The pink Tikes Mobile with its trademark Cozy face is an alternative to a pushchair. The handle enables parents to push their child, and when locked into a folded position it acts as a carry handle. Includes a seat belt, quiet-ride tyres, drink holders and under-bonnet storage area.
For a sporty first ride-on, the pink Sports Coupe has deluxe treaded tyres, a working horn and sporty handling. Plus for a first cycle, the lilac and pink 3-in-1 Trike will grow with the child through the three stages of learning to ride – parent guided riding, learning and independent cycling.
The choice of playhouses – Princess Garden Playhouse, Pink Country Cottage and the new Pink Cambridge Playhouse – include features such as sinks with swivel taps, stoves with clicking knobs, phones, shutters, plus an extension on the Garden Playhouse, providing role-play.
The pink First Slide is also available.
VTech 01235 555545
VTech offers its lines like InnoTab, Storio, MobiGo and Kidizoom in Pink. In 2012 VTech has more new products to offer girls aged three to 11.
The InnoTab was the top selling toy for December 2011 and is a best selling electronic gadget for kids in 2012 (NPD Jan - March 2012). This success is being built on with InnoTab 2.
The InnoTab 2 is available in pink and comes with a built-in 1.3 mega pixel camera with a rotating ‘self-portrait’ lens. As well as original functions the tablet also has a built-in microphone and video recording. Will be supported with a TV campaign and ongoing PR. Suitable for children aged four to nine.
Also in pink, the Kidizoom Twist boasts a two mega pixel camera with twisting lens, 4x digital zoom, 256MB of storage, video taking, voice recording and five built-in games. To be TV advertised between August and December.
Other Pink items like the KidiWatch, KidiMagic and Kidiminiz continue to be in the girls VTech range and are joined by the new VTech Secret Safe Diary, which includes a QWERTY keyboard, a virtual pet, a voice activated locking system, games, music activities, a secret drawer with memo pad and more. To be TV advertised from August to December.
LeapFrog 01895 202 840
LeapPad Explorer is a tablet device for ages four to nine, in pink and green.
LeapFrog will be developing its software, apps and accessories and has licensed games for girls including Dora the Explorer, Disney Princesses and Disney Fairies.
Disney Fairies; Tinker Bell and the Lost Treasure is a new game for Leapster Explorer and LeapPad, for girls aged five to nine, which can help kids develop maths skills by solving puzzles and overcoming obstacles with Tinkerbell.
Kiddimoto 01749 871 175
Kiddimoto’s Flower is the latest addition to the helmet range, blossoming with vibrant colours as it aims to bring together a mix of style and safety.
The Flower helmet not only matches the Flower Kurve balance bike but can be used for cycling, roller-skating or any other wheeled activity.
The ABS hard plastic BMX style shell is available in three sizes. A snug fit is enhanced by rear wheel adjustment, internal comfort padding plus adjustable straps. The helmets tick all the boxes for safety, meeting CE bicycle helmet standards. The 11-vent system is designed to keep kids' heads cool in the heat of two-wheeled action. Available now at a retail price of £24.99.
JUMBO 01707 289289
Jumbo is strengthening its range with new licences and extensions for the girls’ market in autumn/winter 2012.
Building on the success of its Disney Princess collection, Jumbo is launching three new games, including the Cinderella Glass Slipper Game, which will hit stores in time for the re-release of the animated classic movie.
Also available will be Ballet Floor Game and a 2 in 1 Game featuring a Disney Princess-themed Snakes & Ladders and Ludo. Jumbo’s Peppa Pig puzzles and games will be bolstered by the release of the 3D Fairground Ride Game. Other new 3D products include a Raggles Reporter Game for Everything’s Rosie and a Royal Picnic Game for Ben and Holly’s Little Kingdom.
Jumbo will be releasing a Poppy Cat puzzles including a 35-piece Assortment, 4 in 1 Shaped Puzzle and a 15-piece Floor Puzzle.
Re:creation 01189 736222
Re:creation’s Moshi Monsters range is dressing up the girls collectables category with three pocket money lines that are all wearable accessories aimed at ages five and above.
The Moshi range includes Moshi Monsters Zippsters (£1.49), a variety of 3D Moshlings attached to a child friendly clasp which can be easily clipped on to any zip including clothes, backpacks and pencil cases.
The Charmling Band (£2.99), a durable silicon band with space to attach up to 12 Moshling charms, is proving a hit. The bands are available in a variety of colours and are supplied in a blind foil bag which includes two Moshling charms to start any collection.
There are 12 different Moshlings in each series. In addition to the Moshling charms, the Zippsters can also be attached to the band.
Moshi Monsters key chains (£3.99) feature the six Moshi Monster characters. Each 6cm tall character is packaged with a free bonus Moshling charm. The range will be supported with TV advertising. Series 2 will soon hit the shelves following the complete sell out of Series 1.
Zapf Creation 0845 0533 333
Launching in autumn is Baby Born Interactive doll with effects such as sound, light and motor functions, plus accessories like a Cabriolet and scooter. As the doll is put near the vehicles, a horn will sound, lights come on and an engine sounds.
Baby born’s eight functions include drinking, wetting, using the potty, eating, crying, sleeping, being bathable and baby movements. Suitable for ages three plus.
Baby Annabell will be refreshed in autumn. Functions are mouth and eye movement, reaction to sound, crying and responding to contact.
The new Chou Chou Baby Monitor doll comes with a dummy, a bottle, a baby monitor and a bear.
GREEN BOARD GAMES 01494 538999
New to the BrainBox range is Once Upon a Time, featuring nursery rhymes and fables. There are also separate titles featuring animals, nature and kings and queens of England. BrainBox is a game of memory and observation where each round takes ten seconds.
The new dot to dot range features extreme images, with over 1,400 dots.
There are also colouring books with horses, birds and art. Or brainbox lotto games, Home Sweet Home, Where’s my Home? Farmer’s Market and Elmer.
Smiffy’s 0800 590599
Smiffy’s new toy and leisure brand – Time4Fun – includes collections for playtime, girls’ toys, boys’ toys, peace keepers, outdoor toys, water splash and light-up.
The brand aims to offer affordable toys for every play occasion. There’s everything from light-up and novelty accessories to a daytime range of toys; from pocket money items to joke and magic tricks.
The new girls range from Time4Fun has an wide collection of toys guaranteed to bring plenty of magic to any playtime. The Light-up Fibre Optic Tiara and Blossom Wand are ideal for bring plenty of sparkle to any playtime. Also available in the Time4Fun range is Spaghetti Heads, designed to light things up.
InspirationWorks 01582 455 841
InspirationWorks is adding to its Peppa Pig range in autumn/winter with the Peppa Pig Microphone, while the Disney Princess line also continues to grow with the launch of the Disney Princess Tea Set.
The Peppa Pig Microphone has two game modes and was designed to help kids to learn and sing. There is a music key to listen to songs, and a Peppa key which activates Peppa Pig singing the alphabet along with animations and flashing lights. By singing into the microphone – the voice is amplified with an adjustable sound level. By pressing the quiz key children can listen to Peppa asking questions about letters and numbers, thus combining a fun and interactive toy with a great way to learn letters, numbers and shapes.
The colourful Disney Princess Tea Set includes two tea cups, a teapot and spoons. When a spoon is used to stir the pretend drink, a sparkling liquid is seen whirling, then when the tea is poured, music plays. When children open the lid of the teapot, more music can be heard, and inside the lid is a mirror.
Ravensburger 01869 363 800
Ravensburger’s craft product, Mandala Designer, has received positive consumer feedback on how easy it is to use and its great results.
Just pop some paper in the base tray provided. The plastic stencil on top is then drawn around using the pen or pencil provided. The stencil is rotated (lining up the little arrows) and draw again. The result is a symmetrical circular design (Mandala) that can be coloured, cut to shape and displayed.
Mandala-Designer is available in a range of designs, including characters like Hello Kitty, Me to You, Minnie Mouse, Barbie and Disney Princes and in generic titles too such as Romantic, Horses, Zoo and Classic. A new introduction for autumn 2012 is Me to You Tatty Teddy, designed to appeal to this character’s vast fan base.
Ravensburger predicts lots of interest in this product as Tatty Teddy is shortly going to star on its own new toy range.
Mandala-Designer is suitable for ages six and up and each set contains a plastic stencil wheel and base, paper, felt tip pen, pencil and coloured pencils.
H. Grossman 0141 613 2525
Raskullz cycle helmets girl designs include a Kitty, a Rabbit and Unicorn.
Girls can hop aboard a Moshi Monsters scooter with light-up rear wheel, or for something different there’s the Trail and Twist scooter available in pink. For younger girls, the award winning My First Scooter grows up with them, just adapt the scooter from four wheels to a three-wheeled trike, to a two wheeled scooter, all in one product.
Pocket money toys include Princess Fizz – the new range of this product includes 24 Princesses from around the world plus Princes, bodyguards and other royal accessories. Princess Fizz will also be supported with an interactive website.
In the Hello Kitty collection Grossman has a pop-up tent, chair, sleeping bag, skittles, ball, skipping rope, yo-yo and bubble wand to keep them busy. These items are also available in the My Little Pony licence.
The Snap bracelet watches are a proper watch in an up to the minute snap band. There are loads of faces and colours available.
Vivid 01483 449944
This autumn/winter will see Vivid launch a range of fashion dolls called Cutie Pops, inspired by girly themes like hearts, neon colours, rainbows, sweets, parties, surprises and more. The Deluxe Dolls Assortment consists of three dolls; Chiffon, Candi and Cookie.
A range of accessories, outfits, style pops and more will also be available.
Following the launch of the One Direction Fashion Dolls in 2011, this year will see the craze continue with One Direction Celebz miniature figurines.
Fans of The Wanted can now buy 12-inch fashion dolls of the group. Also available are The Wanted Celebz.
New to the AniMagic family this year are AniMagic Cuties. The collectable puppies, kittens, ponies and bunnies double up as pencil toppers or erasers. There are Cuties Blind Bags which include two characters. The Cuties Collector Packs include five Cuties. Also available in autumn/winter is the Cuties Sparkle Collection Tin, including eight sparkly Cuties. There’s also the spinning Cuties Ferris Wheel for storing Cuties.
Tessie Goes Trotting, the walking and talking pony is also new for Q4. New Glamour Pets are Ruby and puppy and Crystal the Kitty. Kids can style them with bows, ribbons and stickers.
Crayola 01483 449944
This autumn sees the launch of the Crayola Creations’ Jewellery Boutique – a jewellery making design centre, with mixing wheel, where dough colours can be blended together and shaped to create swirly patterned beads.
With the addition of sparkly glaze and gem stones to give further creative options, the beads, once dry, can be linked together to create bracelets, necklaces and earrings. Will be supported with TV advertising throughout the autumn.
Following the successful launch of the Catwalk Creations range, comes the Catwalk House of Fashion play-set. House of Fashion not only enables girls to design and create two completely different fashion ranges for both summer and winter, but allows them create their own store to showcase fashion creations.
Interchangeable backdrops and logos enable the look of the store to be customised. Alternatively using the free online store front creator, a user can completely personalise the design of their store, creating from scratch or using pre-made templates by giving it a new name, unique logo and unique backdrops. Will be supported with an extensive TV and PR campaign and online activity.
Click Distribution 01604 877888
The Build-a-Bear gift set features a heart-shaped tin containing a mini version of the customisable bear from the famous High Street shop.
Each set comes with a special heart and everything needed to build a bear. Girls can dress up their new furry friends and wear the matching BFF heart necklace.
The premium tin includes: a four-inch plush Furry Friend, two BFF necklaces, an additional deluxe outfit, trading cards, collector’s guide, activities and more.
Brookite 01837 53315
Brookite has kites for all ages and abilities. For kites with girl appeal there is the Bermuda Bird, a colourful single line kite designed to be easy to fly and look like an exotic bird in flight.
There is also an officially licensed Tinkerbell large nylon kite and also the 3D Pop Up Fairy kite, which can also be hung on a bedroom wall for an instant decoration. Both kites are single line and are aimed at five to eight year olds.
Brookite also has a range of Diabolo’s and Poi plus a Swimming Float and Snorkelling Set – all featuring Disney Princess and all ideal gifts for little girls.
Goldfish & Bison 0208 326 2626
For the first time in many years, the Wham-O Hula Hoop brand will be available in Europe. The original Hula Hoop will be available in three sizes and three colourful stripy designs.
Hula Hoop Hopscotch puts a new twist on the playground favourite. It comes with ten rings, one start line, one finish line and a game wheel.
This summer sees the launch of a toy range designed and created by equestrian professionals, JJ Jumping. Includes a set of jumps, accessories and dress-up sets for show jumping play.
The JJ Jumping range is based on JJ, a real white pony and show jumping champion who has won numerous national events. JJ now lives on his rider Amy’s farm, surrounded by a stable of horses, pigs, dogs and Amy. The range is collectable and will include a number of limited edition jumps.
The range will be available from August and the launch collection will include a Starter Set with three jumps, a range of additional, collectable fillers, a Dress Up Set, Competition Set, with score sheets, stopwatch, rosette, numbers and Start/Finish boards.
John Crane 01604 77 49 49
Trudi Pets from John Crane welcomes Kitty Sweet Dreams. Kitty comes in a bright pink bed with a squeaky mouse toy. There is also Puppy Sweet Dreams which comes in an orange bed with a squeaky bone.
Trudi Pets has introduced the Rag Dolls collection, too. The Sporty Rag Doll is dressed up and ready to go in her grey and green top and sporty red trainers. Its strawberry blonde hair is tied up in bunches with a red satin bow. The Sporty Rag Doll has been double stitched to ensure strength so little hands are less likely to tear it.
The Sporty Rag Doll is also joined by other little girls in its collection including the Green Rag Doll, the Teddy Dress Rag Doll and the pink Ballerina Rag Doll.
Peterkin uk 0116 254 3645
Peterkin launched the rebranded Dolls World range at the start of 2012. The new pink and white packaging has a more modern feel and has received a positive reception from UK customers and distributors worldwide.
The packaging was designed to lift the perceived value of the whole range of dolls, furniture and accessories, while the planned programme of Dolls World point of sale material will further boost brand awareness and ensure that it can now be merchandised effectively in dedicated Dolls World retail space. To further support the brand in 2012, plans are in place to develop a Dolls World promotional video that can be used for in-store promotional purposes.
However, the rebranding is not just a case of putting the old range into new packaging. Peterkin has invested in new moulds and tooling across the range of dolls and accessories to ensure that the range has a fresh feel.
New fabrics have been used for the outfits and for the fabrics used for the range of prams and strollers. New materials are used for the eyes and hair and accessories.
All of this development has been achieved while maintaining a competitive retail pricing structure that delivers the same margins that have always been a feature of the Dolls World range.
Rubie’s 08453 070707
Rubie’s says that it is the only official supplier of Disney costumes in the UK and Europe.
New for 2012 is Rubie’s Merida costume collection, heroine of the Disney/Pixar movie, Brave, released this August.
New styles for 2012 also include an ‘I Love Minnie’ range, a 101 Dalmatians ballerina dress and breathtaking Classic and Winter Wonderland Disney Princesses, each complemented by a new range of click clack shoes, tiaras, handbags, wigs and facepaint.
My Little Pony, Lalaloopsy and Monster High costumes are also big news for 2012.
My Little Pony costumes include key characters Rainbow Dash, Twilight Sparkle and Pinkie Pie with multi-coloured hairpieces.
For Lalaloopsy, the three characters are Pillow Feather Bed, Mittens Fluff N Stuff and Spot Splatter Splash, each with a 3D wig.
Finally, Monster High will be huge news for dress-up following the success of the dolls. Rubie’s has launched costumes for Frankie Stein, Draculaura, Clawdeen Wolf, Cleo De Nile and Lagoona Blue with matching wigs. Monster High will also be a great dress-up option for girls on Halloween.
John Adams 01480 414361
The Tiny Tears brand continues to be a success for John Adams, with a refreshed version of the Tiny Tears Classic doll being introduced for 2012. The original crying, feeding and wetting doll comes with a new look and new clothes for this year as well as accessories including potty, bottle, pacifier, pull up knickers and hair brush.
Available from June, the new Classic Tiny Tears doll will have TV advertising and PR support throughout the year.
John Adams is also expanding its Girls World range with the introduction of Gabriella, the Girls World Styling Doll, aimed at girls aged four years and over. Measuring 42cms in height the fashion doll comes with long blonde hair and includes comb, clips, braid, slides and colour extensions; everything girls need to get styling. Also included is a beauty bag to carry all of her accessories.
The Girls World Styling Head enables girls to create their own individual hair styles using the many accessories included. Girls can add in colourful extensions, plait, braid and twist the hair into any style desired for endless play value. The range will be TV advertised and have PR support throughout the year.
Schleich 01279 870000
The new elf children add another dimension to the Bayala collection. Each comes with a floral theme with new characters including Lily and Magnolia elves. The elves have a relationship with the plant world they depict, which is reflected in their clothing, wings and accessories.
There are also forest unicorns and a Magical Asian Being.
Another addition is the princess Eyela, who is shown on a white horse, as well as an Elf Riding Set which enables girls to combine any Schleich horse from the Farm Life range with their Bayala collection. In the autumn retailers will be able to offer an Elf merry-go-round and Elf swing.
Bayala will receive full PR campaign and marketing support for 2012.
Best Years 01327 262189
When it comes to girls’ toys Best Years has a range of cotton crochet products.
The Pebble Once Upon a Time range was made to encourage imaginative play. The dolls include a princess, ballerina, unicorns and dragons, so it is sure to be a hit with all the girls.
Pebble toys are hand made and fair trade from cotton. The cotton crochet is both tactile and machine washable.
Pebble toys start from just £2.30 each and there is no minimum order quantity.
HABA 0161 304 9555
Joining the Haba doll range this spring is Sihu, a 38cm American Indian Doll with tunic, headdress, hair ties, soft hair and a baby wrapped in papoose.
Also new to the Haba soft doll family are Yui, Phillippa, Annie and Clara, 34cm dolls that come with bright and quirky clothing.
Girls can dress the dolls in a variety of outfits, including raincoat and wellington boots, a gardening apron and pink sun hat. Additional accessories include a pink deckchair and a collection of school accessories, such as a chalkboard and satchel and notebook.
Finally, girls can give their dolls an animal companion with Horse Paulina, Horse Sissi and Carvallo Indiano Lanu.
Horse Barn Lucky Horseshoe and the Horse Show Set are sets with fences, rosette and horse blanket to add an additional play element.
Orchard Toys 01953 859525
In the board game, Party, Party, Party, players have to collect accessories to be in with a chance of winning.
Most of these are ‘girlie’ things such as lipstick, mascara and jewellery. It can be played by two to four players and is designed for five to nine year olds.
Floor puzzle Fairy Cottage is 15-piece jigsaw, measuring approximately 62x42 centimetres and is made from chunky, wipe-clean pieces. For two to fives, it comes with activity guide and two play-pieces/coasters.
Again, the floor puzzles Magical Castle, Gingerbread House and Dolls’ House, with 40, 35 and 25 pieces respectively, will appeal to little girls between the ages of three and six.
Worlds Apart 0800 389 591
The Love My Street collection is new to the Worlds Apart girls’ role-play line this autumn/winter. Following on from Dream Town, the range features tents, role-play structures and accessories, in one pack. The Love My Street design encourages multiple purchases.
The new line includes four sets. The two largest sets, Sweetheart Cottage and Little Miss Boutique, have many accessories. Sweetheart Cottage has a roll-down door and heart shaped windows, cooker, foam cookies, spatula, tray, and fabric apron. Little Miss Boutique has a vanity table, mirror, make up and cape. The tents are packed into the cooker or make up counter.
The two smaller sets, Penpal Post Office and Cupcake Corner, are play through structures. Featuring a till with coin draw and foam donuts, girls can sell through the window at Cupcake Corner, or post their letters and buy stamps at PenPal Post Office. Both sets fold down into the till and post office counter for smaller play.
Encouraging multiple purchases, all of the Love My Street sets links to each other in the range with different styles of bunting.
IMC 01904 720908
Barbie Intercom Telephones from IMC Toys were designed so children can talk and listen at the same time without having to press additional buttons. The phones will ring and include additional sounds and a light-up feature. The handsets are shoe shaped receivers.
The Barbie guitar with microphone has eight different rhythms and accompaniments. It has a shoulder strap and a volume and tempo control, plus it includes a sound distorting device and different lights. The height of the stand-held microphone can be adjusted, and offers a volume control, percussion accompaniment sounds, a line in input so you blend any music with the child’s own voice.
The Monster High Musical Locker lets girls keep and save their secrets in a monstrous fashionable style. Includes stickers and accessories for decorating.
The Monster High Secret Pillow has lots of uses. Girls can write and save their secrets on fabric pages with washable pens, keep their favourite pictures and objects in special spaces and write secret notes in the notebook.
The Puppet Company 01462 446040
The Puppet Company designs and manufactures over 750 different puppets including finger puppets, glove puppets, body puppets and rod-arm controlled puppets. The company describes its products as being ‘a great traditional toy with a modern twist’.
There are a number of puppets appealing to girls, including the Princess and Fairy from the Time for Story collection, or the Story Telling finger puppets, which include a collection of Fairies and Royal Family members. The table top theatre provides a role-play setting for them.
The Puppet Company belongs to both the Gift Association and The British Toy and Hobby Association and is fully committed to ethical trading practices. All puppets have full EN71 test reports and meet or exceed all current health and safety requirements.
Gibsons Games 020 8661 8866
My World My Nursery Rhymes puzzle provides a colourful way for children to learn and the Nursery Rhymes puzzle will see the girls sing along as they put together tales and rhymes. Each puzzle includes tips from child psychologist Dr Gummer. Children can post their pieces back in the slot at the top of the box. There are lots of activities to choose from including three additions to the 2012 range: My Farmyard, My Garden Day & Night and My Silly Stories.
Shopping Madness aims to keep children active as they race to collect cards while using their imaginations, calculating sums and making up lists.
Fiesta Crafts 020 643 0320
Doowell Magnetic Colour-in Playscenes titles include Fairies, Princesses and Mosaics. Each set comes with a magnetic folding board containing two scenes, as well as colour-in paper pieces that magnetically stick to the board.
The magnetic paper pieces are pre-printed with outlined designs and can be coloured in.
Puppet Crafts let girls put together two finger puppets. The Puppet Craft sets are presented in a giftable tapered natural kraft board pack with colourful rope handle and colour panels. Each kit contains body pieces, clothing templates, carved wooden head with a drilled finger hole, together with loads of fabrics and cords and threads that will let them design a pair of puppets.
The Puppet Crafts range comes in four themes; Dance Stars, Party Princesses, Show Jumpers and Summer Holidays. Pictorial and written instructions are supplied with the kit to enable children to produce the puppets with some assistance from an adult as needed.
Asobi 01628 200077
Asobi is now the exclusive UK and Irish distributor for Seedling, a collection of creative kits made in New Zealand. Seedling’s craft kits provide children with all the tools they need to create, and the brand was developed to give children the opportunity to explore, discover and grow.
With no pre-made ideas, the kits provide tools and templates to encourage kids to create a designer doll.
Seedling will provide the UK with a collection of quality, ethically sourced kits designed to inspire fun and to set creativity and imagination into motion.
Each kit is assembled by hand in New Zealand and has been thoughtfully created using only sustainable materials.
Rainbow Designs 01329 227300
Rainbow Designs’ new Charlie and Lola ‘Lola Loves...’ line features a range of dolls, plush and craft and activity toys.
New gifts include the Lola Loves ‘My Best Dressed’ Bean Dolls, which feature Lola wearing two different patterned fabric dresses and with yellow wool hair.
The Lola Loves ‘My Bestest Friend’ Rag Doll is a soft Lola and the new Lola Loves ‘My Favourite and Best Outfit’ Doll features two mix and match outfits.
New activity and craft toys include the Lola Loves ‘My Especially Special’ Wooden Doll Set which features three wooden stacking dolls printed with outlines of Lola for kids to paint.
Retailers can create the complete Charlie and Lola story with Lola Loves ‘Playing Games’ Wooden Dominoes Set.
The Abney & Teal collection also features toys for girls including the Bean Dolls, the Abney Rag Doll and the Teal Rag Doll, the Mix and Match Card Game and the 24-piece Floor Puzzle.
Character Options 0161 633 9800
Ding-E Ding-E Babies have infra-red technology and are interactive with their surroundings and each other. Each baby has a name and personality, and crawls around and makes noises. To help ensure further sales there are accessories from Ding-E Ding-E minis, Baby cribs and the Food Fight play-sets.
ZhuZhu Pets will see some new faces as ZhuZhu Ponies are added. Ponies provide a perennial favourite play theme for girls and the ponies offer the addition of hair play with long colourful manes and tails to groom. They have a cantering action and make galloping sounds. There are six to collect, plus Pony’s Horse Houses and Pony Gable Stable play-set and a Pony Gable Stable Play-set.
Squinkies, the squidgy collectable characters, see new additions for autumn/winter. The Carousel Dispenser play-set provides the classic Squinkies play pattern, with a funfair twist. Disney Princess Squinkies will continue, as well as the addition of a Minnie Mouse line.
The Orbeez Soothing Spa has removable hand bowls and a foot tub, with cascading waterfall, perfume to scent Orbeez, plus ambient lighting.
Paul Lamond 01628 548111
Paul Lamond's pre-school educational Chimp and Zee range now features a range of craft activity sets. Pretty Ponies and Makeover Friends sets are designed to help girls learn through play.
In Pretty Ponies, girls can create three ponies to style and show on the stable display and in Makeover Friends girls can create three dolls to decorate and display on the ready-made rose cottage background. Each set comes with colouring sheets, stickers, ribbons, beads and wool to help dress up and decorate.
In addition, the Chimp and Zee Who's the Princess game requires kids to collect a pair of shoes, a tiara, a ball gown and an invitation. Once all items are collected, the player places them in their coach, in order to be the first to go to the ball.
Licensed ranges for girls include Rainbow Magic puzzles based on the book licence – three 250-peice puzzles with glitter and three magic mystery puzzles. For each puzzle, girls read the story and set the scene for adventure, assemble the jigsaw and solve the mystery. Other licences include a range of Maisy Mouse products and a selection of Gruffalo and The Gruffalo's Child games and puzzles.
WOW Toys 020 7471 0980
Wow Toys’ fantasy toy range for girls continues to expand this year. Cupcake Chloe is a five-piece cupcake bakery that comes with a spinning ingredient sorter and cupcake bike with an automatic spinning cupcake top.
Whiz-Around Amy is a motorised bike with an attached sidecar and engine sounds. It is driven by a removable girl with teddy bear, basket, kitten and a bouquet of flowers.
Flora’s Fairy Garden is making its debut this year. It includes a waterfall, a secret garden with stepping stones, a functioning swing and a removable fairy and girl. The flower rotates to grow a lift that the figures can ride in and located at the top of the garden is a balcony tea party with seats.
Rosie’s Royal Ride is a carriage that makes a ‘clippety–clop’ sound. This is a four-piece set and comes with two figures, a prince and princess and a removable horse to pull the carriage.
Tilly’s Take-Off is a motorised plane with rotating propellers driven by a girl pilot. There is a secret soaring cargo hold to discover and it also comes with a removable cat pet passenger.
Coiledspring Games 0870 446 1515
Mermaid Beach is a new game designed by an eight year-old girl. When travelling the world in a sailboat, Emily created a card game, inspired by her life on the water.
Little girls are invited to swim with the mermaid characters, Swirly Shirley and Betsy Bubbles, as they collect seashell cards. Players must watch out for seaweed and the Sea Monster.
Mermaid Beach is playable by two to five children aged six and up.
As the rules were made up by Emily herself, they’re easy to understand but engaging enough to keep players hooked.
Each game brings a new set of challenges, and girls will find that the sea is not all predictable.
Aurora World 01256 374260
Aurora World has a wide range of Rag Dolls. New for this year are four Rag Dolls, dressed in summer outfits. These join the number of other Rag Dolls in the collection each dressed in a different outfit.
Also included in the Rag Doll range are a Ballerina, Tennis Player, baby Rag Dolls and Ethnic Rag Dolls. Each Rag Doll is made from a range of fabrics, from the clothing to the designs on the outfits and hair styles.
Since Aurora World’s establishment in 1981 in Korea, the company has been focused on top quality and innovative design for both play and collectable toys.
Watch out for new product releases from Aurora World, including sparkly new mermaids.
Le Toy Van 020 8979 2036
Daisy Cottage is a new version of the painted wooden doll’s house from the Daisylane range.
With a single floor and attic, Daisy Cottage is one of the smaller houses in the range and is ideal wherever space is a consideration.
Finished in pink and yellow, it features a daisy motif and a circular roof window. Both roof panels can be removed to allow access to the attic.
The included furniture set features a robust design with brightly coloured pieces complementing the pink polka dot interior. With pieces suited for a living room, a bedroom, a bathroom and a kitchen, the furniture set enhances overall play value. All dolls are sold separately.
The Daisylane range encompasses 13 doll’s houses, from smaller houses such as Daisy Cottage, up to the four-storey Cherry Tree Hall. Accessories are available with doll families and furniture sets, including three garden play-sets and a fabric play mat.
Carddies 07711 197993
Created for four to ten year-olds, Carddies are sets of card people that are ready to be coloured in and played with.
Although Carddies appeal to both girls and boys, there are some sets which are more girly than others.
Carddies Ballet is for girls who love to dance and love pink. There is a teacher, 11 ballet pupils and a ballet classroom by way of a backdrop.
Carddies Fairies includes an array of fairies and pixies and a fairy garden with flowers, friendly insects, mice and other creatures for the fairies to play with.
Interplay 01628 488944
For 2012, the myStyle range doubles in size with a wider variety of price points and new projects such as Gorgeous Girly Cushions and Union Jack Cushions, which are set for release this month. Other new kits include Dangly Charms, with polymer clay beads, ribbons and feathers, which allow girls to create nine key rings and bag tags; and Wire Craft Rings, a kit that allows teens to make eight rings using wire crafting techniques.
The range will benefit from marketing and TV support this year, with Shrink Craft Jewellery, Deluxe Charm Bracelets and the brand new Designer Jewellery as key TV advertised lines.
The Perfume Laboratory, Bath Bomb Factory and Luxury Soap Science continue, in Wild Science for Girls.
Lip Balm Laboratory allows girls to create fruity lip protectors, shimmering balms and solar lip screens.
Wild Science for Girls benefits from marketing support including TV and PR that engages directly with the audience.
PLAYMOBIL 01268 548111
There are new additions to the Pony Ranch in the form of six horses to collect. Each one reflects either a special breed or sporting discipline and comes with a rider, horse stall and accessories. With attention to detail, once they’ve put the ponies through their paces, it’s feeding time and the opportunity to muck out the stalls before the horses go in.
Launching in June is the new Princess Fantasy Castle range. The product features flying royal flags and with detailed towers, there’s a tiara, bracelet and ring. The royal prince and princess can take the grand staircase from the ballroom, with revolving dance floor, to the upper chambers of the castle.
In the tower, there’s a hiding place to store the crown jewels. With no detail forgotten and a host of additional rooms, carriages and magical flying horses, children will be able to role-play the fairytale.