Schleich has secured a new deal with Signature Publishing for its Dinosaurs collection.
The three-month campaign kicked off this week with double-page features and a poster of the Dinosaur figures across the magazine's full print run.
Further features and competitions will continue over the next three monthly issues. These will also aim to drive fans online, with chances to win the entire Dinosaur range.
In addition, Schleich has also commissioned a week's branded takeover of UKMums.tv, which includes reviews, competitions, banner advertising, Facebook and Twitter activity, plus a look at dinosaur activities involving the whole family.
This will be complemented with a blogging project where top mummy bloggers recently reviewed sets of Schleich Dinosaurs. The activity reached more than 200,000 followers of the 12 bloggers involved.
"It's always important to enhance and refresh awareness of the Dinosaur collection amongst parents and children," said Laura Bull, marketing manager at Schleich. "This has definitely been achieved so far and forms part of our plans for the brand going forward, with more activity planned across the summer months."
This includes an event with Eureka! National Children's Museum in Halifax, with a week-long Dinosaur hint being held in June.
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