Schleich signs worldwide licensing rights for DC Comics superheroes

Launch of first series scheduled for January 2015.
Author:
Publish date:

Schleich has acquired the worldwide licensing rights to make and market toy figures based on the DC Comics superheroes.

The agreement is the first global partnership of its kind concluded by Warner Bros. Consumer Products on behalf of DC Entertainment.

The first wave of superheroes is scheduled for January 2015, with the line-up featuring characters such as Batman, Superman and their enemies.

The signing of the licence sees Schleich forging ahead with its planned expansion into the licensing sector, with the partnership with WBCP paving the way for the creation of a whole new range of DC Comics toy figurines.

"At Schleich we are always looking to acquire the licences for timeless brands with a strong global profile," said Dr Thomas van Kaldenkerken, Schleich CEO. "The chances are that all of us dreamed of being a superhero when we were young. And characters such as Superman and Batman enjoy an exceptional level of brand awareness around the world.

"That makes Warner Bros. Consumer Products an ideal partner for us."

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019