The campaign commences this month and will include 22 pages of activity throughout the rest of the year to add extra marketing and PR support for ranges such as Dinosaurs, Bayala and Farm Life.
The schedule will include advertorials as well as branded activity pages in both girls and boys group magazines - the aim being to allow children to engage with the company’s 'Anywhere’s a Playground' philosophy.
Also, at key times of year the coverage will be used to drive readers online to take part in more branded activities.
UK marketing manager, Laura Bull, said: "We are very excited to be working so closely with Signature this year. The magazines are ideal platform for our products with titles such as Dinomite being very important to our new launch for Dinosaurs."
Abi Cannon, promotions and ad manager, Signature Publsihing added: “Everyone at PonyPals, Dinomite and PONY is delighted to be working with Schleich, a company whose attention to detail and authenticity matches the high standards evident in our magazines. It is an obvious relationship choice."
The Signature Publishing activity is just one in a series of initiatives Schleich has to support retail partners in 2012.