As part of the Schleich store in store programme the retailers have become a specialist retailer and are supported with materials tailored to their specific needs.
The initiative is aimed at toy retailers who are committed to the Schleich brand and want to extend their range. Those stores will receive support and advice from Schleich about how to make the best use of space.
Manager of Bentalls, Grahame Hook said:
“Since making the decision to install Schleich’s new POS, sales have improved dramatically. Customers are drawn to the new eye catching displays and where we just stocked the Schleich animals previously we are now able to carry additional ranges which are also selling very well.”
Gary Wilmot, national sales manager of Schleich added:
“The team is delighted with the response to the new scheme, over the last year we have undertaken many new fittings ensuring the brand is seen in the best possible light in-store.”