Schleich has teamed up with Signature Publishing to encourage children to take their first pony ride this summer.
Pony magazine specialist Signature has created the Let’s Ride campaign, which offers kids 20 per cent off their first ride and, in collaboration with Schleich, gives a pony figurine and a certificate.
Laura Bull, Schleich’s marketing manager, said: “We are delighted to be working with Signature Publishing on this worthwhile campaign. Little girls love ponies and this scheme is offering the chance for even more girls to experience the joy of riding this summer. On top of that they will receive their free Schleich gift and certificate which has presented an ideal targeted sampling exercise for the brand.”
The campaign will be promoted in both Pony Pals and Pony Magazine over the entire summer. Participating stables will display branded campaign posters.
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