Schleich confirms Peanuts Worldwide deal

Firm bags exclusive worldwide rights to plastic figurines, plus accompanying play-sets, vehicles and accessories.
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Schleich has signed an exclusive deal for worldwide rights on the classic Peanuts property.

The firm will produce plastic figurines, as well as the accompanying play-sets, vehicles and accessories up to December 2016.

"We are happy to enter a partnership with one of the most prestigious brands in the world, loved by adults and children alike," said Dr. Thomas van Kaldenkerken, CEO at Schleich. "At Schleich, we only seek to licence products with brands and characters we care about, which carry messages we believe in.

"Charlie Brown and the gang beautifully convey the wisdom and humour of children, and we promise that our figurines will capture the Peanuts spirit loved worldwide."

Leigh Anne Brodsky, MD of Peanuts Worldwide and Iconix Entertainment, added: "For 77 years, Schleich has been producing some of the most creative, beautiful, witty and charming figures in the world, and we know they will bring their signature touch to the Peanuts characters.

"We're delighted to partner with them and we look forward to creating fun new play experiences for children thanks to Schleich."


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