From November 1st 2009 Evolution PR, a UK-based, toy sector specialist, will be responsible for all media communications.
Some territories will continue to have their own departments, but will be managed by the central agency to ensure a coherent approach to the company’s core messages.
Speaking of the move, Alexander Schönfeld, head of global brands and marketing, commented: “Schleich figurines and play sets are available worldwide and the brand has a strong presence in many territories including North America, France, United Kingdom, Asia and the Antipodes not to mention its land of origin, Germany.
“One reason for Schleich’s success in such diverse markets is the brand’s core values that are relevant to all nationalities and cultures. Amongst these values is the company’s key objective to provide the very best imaginative toys with pure play value key to their popularity.
“With one consistent worldwide message it makes good sense to have one media agency to drive consumer communications.
“Evolution PR has worked with Schleich UK for two years and has been liaising with us during that time on an international basis. It makes good sense to engage with a team that understands what is at the heart of Schleich and we believe they will be an excellent first point of contact for the media worldwide.”