Schleich has announced details of a new promotional campaign with UKMums.tv.
The week-long promo will run during Walk to School Week, which takes place between May 21st and 26th.
“The campaign will encourage children to walk to school whilst also engaging them with the brand,” Schleich said in a statement.
Awareness for Schliech's figurine toys will be raised through ‘a branded UKMums.tv wesbsite’ and with Facebook and Twitter posts throughout the week.
Schliech expects hundreds of children to take part, with each recieving a zebra and a certificate for their efforts.
Parents and children can get inolved in one of two ways, either with pictures of their walk to school or by downloading and returning a colouring sheet.