Schleich has partnered with Gem to offer retailers a free Smurf figurine with every unit of the Nintendo DS and Wii games ordered with the distributor.
Gaming retailers will receive a Papa Smurf with every copy of The Smurfs Dance Party on the Wii and a Smurfette with every The Smurfs game for the Nintendo DS.
There is also a competition for retailers to win a Schleich Smurf Movie CDU containing 36 figurines, plus three Smurf Wii games and three Smurf DS games.
Laura Bull from Schleich said: "The promotion with Gem will highlight the excitement of the new movie and encourage fans to begin their Smurf collection.
"It’s great working in partnership with fellow Smurf licensee’s to help promote our products and increase brand awareness"