Scalextric gets interactive - ToyNews

Scalextric gets interactive

Scalextric is going social with the launch of the Scalextric My Garage application on Facebook, a YouTube channel and a blog.
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Scalextric My Garage allows users to collect virtual Scalextric cars and build a garage on Facebook.

All the while users are adding and sending cars, there is the chance to win vouchers that can be spent on real Scalextric kit through the official website www.scalextric.com. Set up your own Garage at http://www.facebook.com/apps/application.php?id=60502017824.

The Scalextric blog is on the official website and provides an opportunity for fans to engage with Scalextric, share ideas and add thoughts. It will provide the latest product reviews, news, views, hints and tips and real world motorsport updates. www.scalextric.com/blog.

Paul Chandler, Scalextric marketing manager, commented: “It’s a great opportunity for all of our fans to engage with Scalextric. It will be extremely beneficial to receive direct feedback on existing and upcoming products, which we will be able to do through our new social networks.”

Fans will also be able to keep up to date with all the latest video clips through the official Scalextric YouTube channel www.youtube.com/OfficialScalextric

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