Scalextric spots and bumpers will be aired on Nick Toons, for kids aged six to 12, every Saturday and Sunday from the October 23rd to the December 12th.
Six seven-second bumpers will run in and out of ad breaks and some of the channels most popular programmes such as Spongebob Squarepants, Avatar, Penguins of Madagascar and All Grown Up to name a few.
Scalextric will also be using a 40-second bespoke competition spot across Nick, Nick Replay and Nick Toons between October 23rd and October 31st to drive online competition entries.
The on air activity is supported with a microsite – www.nick.co.uk/race.
Paul Chandler, Scalextric marketing manager said: “The sponsorship of Nick Toons has been hugely successful over the past two years, reaching our key younger target audience in the UK.
"The campaign projects the energy and excitement of Scalextric and the brand will be exposed during some of the most popular children’s cartoons around.”