Sambro has signed a deal with BOTI Global to distribute Kaboinx, a bouncable electronic game.
Kaboinx is a character in the shape of a bouncing ball featuring a LED which displays the character’s face. It has unique sounds and lights tailored to its personality and there are six different characters to choose from.
Kids can challenge themselves and friends to different games including Bounce a Million which sees the toy count every single bounce a player makes and once a player reaches one million, they unlock secret content that can be accessed via the game’s interactive website.
Secret trophy rooms and achievements can also be unlocked as players progress building up their Kaboinx personality through playing the games. Kaboinx also comes with a charger and features an alarm clock.
"This deal is a great way to end 2014 and we cannot wait to launch the product officially at London Toy Fair," said Sambro MD, Nikki Samuels.
"We will also be supporting the product via a comprehensive marketing and PR programme throughout the year. Kaboinx is no ordinary bouncing ball, its like a Tamagotchi style toy within a ball.
"Every year sees another craze and we hope 2015 will be the year of Kaboinx."