Sambro to bring Sweet Art range to the UK

Range has already received a Commendation in this year’s Toy Shop UK Awards
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Sambro has signed an exclusive agreement with Israeli toy developer Diamant Toys to distribute the new Sweet Art range in the UK.

Sweet Art is an edible arts and crafts product that allows children to create a range of shapes, figures and sweets from an dough.

Included in the sets are a range modelling tools, cookie cutters and rolling pins, and characters that can be created included Panda Bears, Elephants, Frogs and Penguins.

"Sweet Art is a fantastic creative range to add to the Sambro portfolio," said Nikki Samuels from Sambro.

"Kids will love making all the different themed sets and eating them of course. The extensive range of sets encourages repeat purchases and the competitive price points make them a great gift buy."

As well as the character candy collection, other kits allow users to create lollipops, cookies, cupcakes, candy and a sweet bouquet.

The Sweet Art range received a Commendation in this year’s Toy Shop UK Awards in the Creative Category and larger sets in the new range include the Ice Cream Maker, Party Pack, Mega Sweets Factory and the Ice Pops Factory.



SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

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