Sales rise buoys new look Casdon

Firm's first half revenues rose to £3.2m from £3m in the six months to the end of October
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However, the period also saw pre-tax profits fall to £126,914 from £334,928 last time.

Casdon said the decrease in cash is due to the financing of additional stock at favourable prices for spring/summer 2011. The firm also cited the cost of its recent name change as a reason for its drop in profits.

A new image has been presented for the company, which has always been known as Casdon Toys, but was, until recently, officially named Casdon plc.

The firm said in a statement: "This engendered a further desire to re-design the product packaging, especially as 2011 marks the company's 65th anniversary.

"A graphics company was, therefore, commissioned to take on the full task of child model photography, packaging design and exhibition stand styling.

"This investment will present Casdon in 2011 in a vibrant and upbeat image for at least the next three years."

The second area of expenditure was renovations to the company's property and warehousing, bringing it up to date with the new health and safety legislation, energy cost saving and some demolition.

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