The US retailer, in an interview with the Associated Press, says consumers are more focused on buying the “right toy for the right child”.
Gerald Storch (pictured), the firm’s chairman and CEO said: “I believe that it's because with all...the scrutiny that toys have received the consumers that we talk to believe the toys on the shelf now are safe.”
Storch said the firm has taken an “aggressive” approach with its vendors to make sure its safety standards are achieved.
“We have terminated two vendors already this year for failure to meet those standards and we have had some tough conversations with many others. We have raised our safety standards to make sure that toys cannot pass through that didn't meet those standards.
“There is no product made by man that is perfect, whether it is toys, medical instruments, medicines...but products can always be made safer. And we are going to work aggressively and relentlessly to continue to increase toy safety...We are going to keep the pressure on.”