Russian show backed

Nuremberg organiser lends weight to emerging Russian show.
Author:
Publish date:
5_Pocoyo.jpg

Spielwarenmesse has signed a cooperation agreement with Nair Expo, a subsidiary of the Russian National Toy Association (RNTA), to jointly arrange the Toy Russia fair.

As a result, the international marketing and fair service provider hopes to open up the Eastern European export markets and assist the Russian industry increase supply.

The RTNA has the top growth market in Eastern Europe with sales growing by nearly 30 per cent each year while current sales are estimated to be about $4 billion, according to a statement from Spielwarenmesse,

The fair will be held at the Crocus Expo site in Moscow from March 18th to 21st.

Ernst Kick, chief executive officer of Spielwarenmess said: “Our long-term plans are to jointly develop the market, establish fairs and offer the toy industry new services in Easter Europe.

“The Russian National Toy Association with its organising subsidiary and its profound market expertise is an ideal partner for us. We look forward to a close and successful cooperation,” he said.

Related

5_Pocoyo.jpg

New direction for NY show?

The success of this year’s American International Toy Fair in New York, without the Toy Center building, could open the way for a new more centralised show.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019