Spielwarenmesse has signed a cooperation agreement with Nair Expo, a subsidiary of the Russian National Toy Association (RNTA), to jointly arrange the Toy Russia fair.
As a result, the international marketing and fair service provider hopes to open up the Eastern European export markets and assist the Russian industry increase supply.
The RTNA has the top growth market in Eastern Europe with sales growing by nearly 30 per cent each year while current sales are estimated to be about $4 billion, according to a statement from Spielwarenmesse,
The fair will be held at the Crocus Expo site in Moscow from March 18th to 21st.
Ernst Kick, chief executive officer of Spielwarenmess said: “Our long-term plans are to jointly develop the market, establish fairs and offer the toy industry new services in Easter Europe.
“The Russian National Toy Association with its organising subsidiary and its profound market expertise is an ideal partner for us. We look forward to a close and successful cooperation,” he said.