Russell the Dream Sheepdog wins first industry award

The sleeping aid picks up BANTA Award despite only being unveiled early last week
Author:
Publish date:
Social count:
0
russell-1.gif

SweetDreamers is celebrating a surprise result that saw its new sleeping aid, Russell the Dream Sheepdog, named Best in Show in the 2014 BANTA Awards.

The product was crowned the winner in the Sleep Accessories category, despite only being unveiled to the industry last week.

Established to recognise ‘outstanding products,’ the BANTA Awards praised Russell the Dream Sheepdog for its changing colour therapy light show and personalised recording facility.

“We are just overwhelmed with the early excitement surrounding Russell,” said Lynda Harding, founder of Sweetdreamers.

“The interest we experienced at this year’s show was fantastic and we were just non-stop.”

Harding explained that Russell’s presence at the show caused excitement among both retailers and industry leaders.

“We couldn’t have hoped for a better start, winning this award is just the icing on the cake and we now can’t wait to reveal Russell to the world so sweet dreams can continue for as long as little ones need.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.