Rudolf Stein, the kids pocket money fashion accessories firm, has bolstered its portfolio of collectables with the new toy brand Mascots.
Ready to hit shelves this October, Mascots joins other popular children's products already licensed by the company, including Moshi Monsters and Peppa Pig.
The new range will feature 36 collectable and swappable characters across various leading licenses.
The initial October range will launch with My Little Pony, The Trash Pack and Moshi Monsters.
Skylanders Swap-Force will follow in January next year.
Billed by the firm as 'highly adaptable', Mascots can be displayed on computers, scooters, windows, bags, trainers, bikes and more.
"Mascots has been created with the playground in mind," said Sarah Duncan, managing director of Rudolf Stein.
"The characters are fun and lively, and will encourage a sense of belonging through owning and sharing of the products. We believe that experience is at the core of Mascots, so although building the collection is the goal, wearing and displaying he products is a vital part of how children interact with the brand and each other."
The brand will retail with three core price point products: Blister Packs (£4.99), Foil Bags (£2.49) and Collectors Gift Tins (£9.99). Each will contain characters from the range targeting girls and boys aged five to nine years old.