Rubik?s is reborn

The latest addition to the Rubik?s brand, Rubik?s 360 was launched at Hamleys yesterday.
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Drumond Park Games, the UK Rubik’s distributor was first off the mark internationally, with the launch of the new puzzle.

Broadcast and print media attended the launch along with members of the public, who were joined by a range of Rubik’s enthusiasts who demonstrated the latest brain-teaser.

The experts included Dan Harris, twice previous UK Rubik’s Speedcubing champion; Emily Dixon, a freelance acrobat and trapeze artist and Rubik’s fan; 15 year-old Jay Terrafranca, who featured in the Skype for Windows video commercial, themed around the Rubik’s Cube and St. Trinian’s actress, 12 year-old Maddy Kendall-Murray.

David Hedley Jones, senior vice president of the Rubik’s brand at Seven Towns (pictured, far left), commented:

“The event was absolutely fantastic with an incredible amount of press in attendance, not just British, but international media too. We have seen journalists from Russian, Spanish, Latin American and French media as well as a strong range of British press.

“We think the 360 will be a hit for Christmas. It has a great price point, is a lovely looking product and provides fun for the whole family.

"We see the 360 as a new addition to the Rubik’s family rather than a replacement for the cube.”

The 360 has already garnered a range of press coverage with titles including The Telegraph, The Times Online and The Express and this week won the High Target Award at the Japan Toy Association's annual awards.

To read more about the product itself, simply click here.

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