RSPCA pocket money animal toys launch

Collectables from Wow Toys hit shelves in February.
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Wow Toys is launching a line of collectable animal figures next month.

Known as My Pocket Pets, these pre-school toys will target children aged 18 months and upwards.

Each pack contains a cute animal figure, plus an RSPCA sheet that includes fun activities such as dot-to-dot games, colouring in and more. There are six figures to collect.

The pre-school RSPCA My Pocket Pets range will be stocked in Waterstones, Tesco, WH Smiths, Tesco Direct, Amazon and participating RSPCA outlets, as well as garden centres and independent toy shops, post offices and newsagents.

Alison Watson, brand manager for Wow Toys, said: “Bringing together our own passion for toy design with the help and guidance of the RSPCA has resulted in toys that we believe will delight and inform the under-fives."

Read the full story on Licensing.biz

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