The RSPCA has been ‘blown away’ by the response to its hit line of officially licensed trading cards, with the range ‘flying off the shelves’ since its launch back in February.
According to Atlas Brands – the team behind the cards that aim to educate youngsters on animal welfare – the line continues to perform very well in the face of strong competition in a busy market place.
Back in February this year, the animal welfare charity teamed with Atlas Brands to launch its first range of RSPCA trading cards to help promote the importance of caring for animals in a new fun and engaging way.
To date, sales have been made through supermarket Tesco and retailer McColls, as well as the RSPCA’s own online shop where the packets for the collectable cards have reportedly been ‘flying off the shelves and into supporters’ homes’.
“We are blown away with the great response we have had regarding this new line of collectable trading cards,” Amy Lutman, RSPCA’s licensing executive, told ToyNews.
“Our RSPCA trading cards have held their own in a very busy market place and they have performed really well up against some famous brands out there. It goes to show, sometimes an educational alternative can thrive in a very heavily TV and film dominated industry.”
Distributed in the UK by Dracco, the RSPCA trading card collection feature packs of nine animal cards retailing at £1 each. In addition, proceeds from the sale of each trading card packet will be donated to the charity.