Roland Rat makes a comeback

The Sharpe Company picks up worldwide merchandising rights for the character.
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The Sharpe Company is bringing back a British icon from the 1980s, having scooped the worldwide merchandising rights to Roland Rat.

Roland Rat made his TV debut in 1983, becoming a household name thanks to his appearances on breakfast TV station TV-am. Within a few months, he took the audience from 100,000 to 1.8 million. He was soon joined by colleagues Errol the Hamster and Kevin the Gerbil.

During the past two decades, Roland has starred in over 400 TV programmes, recorded several music albums, hosted his own radio show and made numerous guest appearances in shows such as The Weakest Link, Big Brother and Ashes to Ashes.

In addition, Roland Rat has just been chosen by The Daily Mirror as one of the top ten puppet characters on British TV.

To read the full story on our sister site, Licensing.biz, click here.

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