Rocket Licensing to bring DIY SOS into toys and games

“DIY SOS enjoys a level of awareness and longevity that few TV shows can match - and has an incredibly strong potential consumer market," said DIY SOS' own Nick Knowles.
Publish date:
Social count:

Rocket Licensing has been appointed to manage the worldwide licensing campaign for the long-running BBC series, DIY SOS.

The show, in which a team of builders and designers get together to renovate homes for a family, an individual or a particular need, started life on BBC One in 1999 but has since expanded to incorporate specials like DIY SOS: The Big Build and DIY SOS: The Big Build Homes for Veterans Special.

Rocket is targeting partners in categories such as toys and games, publishing, textiles, apparel and accessories, tools, plants and gardening, retailer-driven promotions, live events and apps.

“DIY SOS enjoys a level of awareness and longevity that few TV shows can match - and has an incredibly strong potential consumer market," said DIY SOS' own Nick Knowles.

"It’s not just a great brand - it’s a great opportunity to develop events and products that people can trust,"

The BBC, the DIY SOS team and Rocket Licensing are ready to launch the brand to potential licensees and retailers and aim to bring an initial range of product to market in the final quarter of 2016.

DIY SOS executive producer Robi Dutta added: “The BBC is thrilled to be working with Rocket in developing a broad and exciting range of products and events that will bring our audience even closer to the DIY SOS brand. 

"Having Nick and the build team on board in this exciting new venture means it will be a true brand extension for our audience. We can’t wait to get started.”



Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.