Former CEO and chairman of Marvel Studios, Avi Arad will be producing the film, which does not have a storyline yet but should include other robotics in the WowWee family.
Arad has produced Spider-Man 2 and Spider-Man 3; X-Men: The Last Stand; Ghost Rider; The Hulk; Daredevil; The Punisher; Elektra; and Fantastic Four. He is also the executive producer of Spider-Man; X-Men and X2: X-Men United; Blade, Blade II , Blade: Trinity and is currently working on Bratz: The Movie, a live-action film based on the popular MGA doll line.
“We are thrilled to be working with Avi Arad,” said Richard Yanofsky, president of Wowwee Group. “He is the ideal person to successfully translate Robosapien’s lifelike characteristics and endearing personality into a compelling and entertaining story. Watching Arad bring Robosapien to life will be a dream come true.”
Arad adds, “The toy industry is my first love. And Robosapien has intrigued me since he was introduced. He has all the right elements to make a family feature film with the ability to touch people on an emotional level.”