Robert Dyas has injected over £1 million in to the launch of its first ever TV advertising campaign in the run up to Christmas.
Owned by former Dragons’ Den entrepreneur, Theo Paphitis, the retailer is rolling out the activity as part of a multi-layered campaign to ‘bring Robert Dyas to life.’
The store’s first foray in to TV advertising went live on Saturday, November 1st, aimed at driving consumers who would not necessarily think of the retailer, in store.
A series of ads created by Haygarth will run across TV, radio, in store, catalogues and online.
Steve Rogers, creative director at Haygarth said: “we are really pleased to be helping Robert Dyas bring the brand to life this Christmas with a brand new TV campaign.
“We really feel that it has helped push the brand forward and cleverly shows how Robert Dyas has the product range and expertise to help families prepare for Christmas.”