Roary races to retail success

Gosh amongst round of new licensees signed for Chapman's pre-school show.
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Chapman Entertainment's latest pre-school animation Roary the Racing Car is continuing to rack up the licensees, securing new deals in the UK and overseas.

Gosh International will be producing a range of outdoor toys including frisbees, hoppers, playballs and buckets and spades. Meanwhile, Marks and Spencer will be taking an exclusive range of clothing, cards and gift wrap, plus puzzles and games.

The new deals take the total number of UK licensees to 24.

"Like his fellow racing rookie Lewis Hamilton, Roary is proving to be a huge success in his first year," said Val Fry, Chapman's director of licensing. "These latest deals add to the wide range of quality licensees on board to put Roary in pole position."

Overseas, TV deals have been secured in 50 international territories - including France, Germany, Croatia and Latin America amongst others.

A raft of master toy deals have also been signed, with Bandai taking France, Benelux, Spain and Portugal. In Scandinavia, KE Mathiasan and Top Toy share distribution in Sweden, Denmark and Norway, while Amo has picked up Finland. SF Norge has signed for home entertainment for the whole of Scandinavia.

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