Roary has a pit stop at Toy Fair

Vivid Imaginations has unveiled its toy line for new Chapman property Roary the Racing Car at Toy Fair today - while a host of other licensees have come on board to support the pre-school brand.

Author:: ToyNews Online
Publish date:: Jan 25, 2007
Social count:: 0

Ahead of the show's launch on Milkshake and Nick Jr this spring, Vivid showed off its range - which includes Talking Big Chris with seven voices from the series and a remote control Roary, again with sounds and phrases - for the first time at ExCeL.

"We expect Roary to race into a top three position in pre-school by Christmas 2007," said Vivid's Emma Sherski. "The Chapman team have the midas touch and we are confident we can deliver a winning performance for retailers worldwide."

Set in and around Silver Hatch race track, Roary the Racing Car combines CGI and stop frame animation to convey the sense of speed in the 52 x ten-minute episodes.

As well as Vivid, Halsall will be producing wheeled toys, Bon Bon Buddies has confectionery and Cohen & Wilks has leisure wear.

International TV deals have also been inked in Germany, France, Norway, Denmark and Latin America. Discussions are also underway with broadcasters in Sweden, Finland, the Middle East and South Africa.

Val Fry, head of licensing at Chapman, said: "There has been a huge amount of interest in Roary both at home and abroad and we expect the Roary part of Vivid's stand to be very popular at Toy Fair. We are confident we have a second hit on our hands with this new boy-based property."

Vivid Imaginations has won the master toy licence for Chapman Entertainment's next big property - Roary the Racing Car - which has also just secured TV slots on Five and Nick Jr for next spring.

Gosh amongst round of new licensees signed for Chapman's pre-school show.

HIT Entertainment has signed the US and international distribution rights for Chapman's two pre-school hits Roary the Racing Car and Fifi and Flowertots.

5_330_4926_Little Charley Bear, main.jpg

Chapman has appointed Vivid Imaginations as its master toy partner for new pre-school property, Little Charley Bear.

David Smith ponders the name given to the newest toy category.

Halsall has picked up the wheeled toys and inflatables license for Chapman Entertainment's new pre-school property, Roary the Racing Car, for the UK and Ireland.

Vivid Imaginations is looking at sales five to six times higher than originally expected for its range of products based on pre-school hit Fifi and the Flowertots.

Firm signed up for new branded line of electronic musical toys.

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

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