Action Products International has reported a 12.4 per cent decline in sales from $1.63 million to $1.43 million as at June 30th 2007.

But the firm managed to narrow its Q2 losses by almost 70 per cent to $250,000 from $799,300 year-to-year. Its six-month losses were also narrowed from $1.38 million to just under $800,000.

The Orlando-based firm attributed the loss in sales to its decision to move away from off-price discount retailers.

The firm makes action figures, wooden toys, activity kits and play-sets, which are non-violent, educational and themed on science, space, and nature. It sells to toy and specialty retailers, museums, zoos and educational markets, theme parks, and other buyers in North America, UK, Spain and Japan.