Revell outlines 'major change in direction' encompassing re-launches and staff changes

Changes come with the arrival of new Revell president, ex-Giocchi Preziosi MD Stefan Krings.
Publish date:
Social count:

To celebrate its 60th anniversary year, Revell has detailed plans to embark on a 'major change in direction'.

Last year saw a record increase in turnover for Revell, thanks to success in the plastic model kits sector and the Star Wars licence, but this year sees the firm go ahead with a strategic re-launch in the model kit sector and wide-reaching staff changes.

The fresh launch in the model kit sector will see Revell target young children aged four and above via the JuniorKit line.

Elsewhere, casual users will be catered for with simpler models including Star Wars and a Boeing 737-800 and an updated communication and packaging concept titled 'future made in Bünde' will come into effect. 

This new concept has been designed to appeal to the firm's new audiences, 'making plastic model building younger and more interesting than ever before'.

The firm also stresses that the core market of model builders will be maintained through a succession of highlights including the 1:16 scale BMW Isetta, the 1:32 scale F/A-18E Super Hornet and the 1:144 scale HMCS Snowberry.

In terms of staff changes, current Revell president Hans Ulrich Remfert and senior vice president sales, Bernd Wiegmann, have both retired.

The incoming president is Stefan Krings, previously managing director for Germany and Austria at toy manufacturer Giocchi Preziosi.

The successor for senior vice president sales is Roger Gundel, who has been in leading positions at Nintendo and Apple.

Other staff changes include a new vice president of marketing and product development, Stefan Lutz, who was previously marketing director for Zapf Creation and head of marketing at Simba Dickie Group.



Revell goes it alone

Revell has announced a major restructuring of its business which will see it split from its US sister to become an independent operation in Europe, as part of a management buy-out.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.