Revell makes arts and crafts move

Company expands portfolio with introduction of Orbis airbrush system for children in the UK.
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Revell is making a foray into the arts and crafts sector in the UK, introducing the Orbis airbrush system for children aged eight and above.

Debuting at £49.99, the Orbis Airbrush Power Studio has been updated to include a modern colour combination for the compressor ball, and a new packaging design.

The complete set enables users to try out designs on paper, skin and textiles, including ink cartridges and stencils. In addition, there will also be a Fan Tattoo Set launching ahead of the World Cup, containing various football tattoo stencils and ink cartridges.

This will be followed in September by the Tattoo for 2 set featuring ten motifs, each of which is made up of two halves of a stencil.

Each child wears half a tattoo and, if you hold the two halves together a whole new motif is formed. The set includes three ink cartridges in black, red and blue, as well as glitter glue in various colours.

A Shirt Maker add-on set will also be available later on in the year.

Thomas Randrup, country manager UK and Ireland at Revell, told ToyNews that as the pricing model now fit within UK market expectations it was the right time to launch Orbis.

“It is at the premium end of the craft sector which is very evident from the product,” he explained. “Also it is very simple to learn and to use, and the effects can be spectacular.”

Randrup said that Revell will be investigating in-store demos to help push the product with selected partners at key times, as well as PR activity through various media channels.



SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

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