Revamped Toy Wishes for 2008

A new, more localised Toy Wishes mag will appear in the UK next year.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The US magazine was launched in the UK last Christmas but it is thought that the Americanised content did not endear itself to readers on this side of the Atlantic. There will be no new edition for 2007 but it will be back with all-new UK generated editorial in 2008.

Gameplan Europe, which handled the launch marketing of the mag here, has now taken over creation of the editorial as well and will be aiming to produce a mag much more relevant to a UK readership.

Boss Andrew Dobbie told ToyNews: “We’re looking forward to a proper launch next year and I’m sure it will be better. With us deciding what goes into it, we will be able to look at what UK parents like in a style and format that is entirely UK-based.”

Related

5_Pocoyo.jpg

Toy list rivalry continues

This year there will be two high profile ‘hot toy’ lists, after the Dream Toys committee and US mag Toy Wishes failed to reach agreement on working together cooperatively.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.