Toy industry press event Christmas in July will allow more exhibitors to attend thanks to a revamped floor plan.
The changes mean extra companies can have a presence at the show, while more shop frontage will offer increased visibility and allow easier access for journalists.
Christmas in July is now in its seventh year.
Show organiser Claire Taylor from Evolution PR explained: “Last year we had to turn exhibitors away, whilst our visitors from the media were craving more to see. We therefore started from scratch and reset the floor plan allowing for wider stands but with less depth. This will give a more open frontage and easier access for everyone.
"At the same time it’s enabled us to create an additional aisle so that more companies can take part; some of which we hope to recruit from the gift industry, giving even more reason for the media to attend.”
There will be a Christmas in July press brochure and UKMums.TV will have a presence, with top mummy bloggers attending and voting for the Mum's Choice Awards.
Christmas in July takes place on Tuesday, July 2nd in Central London. More information will be announced shortly.
For more information contact Claire Taylor on 01327 701702 or email firstname.lastname@example.org.
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