Retailers urged to place London 2012 orders now

Orders should be placed as soon as possible to avoid disappointment and maximise opportunities available.
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There may still be a year to go, but toy and gift retailers are being urged to place their orders for London 2012 Olympics and Paralympics products as soon as possible, or risk missing out.

There are over 50 licensees on board for the London 2012 programme, including toy firms Golden Bear, MV Sports, Winning Moves, Magmatic and Hornby to name a few.

“In order to make the most of the business opportunity presented by the Games, retailers should definitely be planning and placing orders as soon as possible,” Lesli Zador, marketing manager, licensing and retail at London 2012, explained to ToyNews. “Orders should be placed with our official licensees as soon as possible to avoid disappointment.”

A range of merchandise officially launches from August 15th at the official London 2012 shops at St Pancras International, Paddington station, Heathrow Terminal 5 and John Lewis on Oxford Street. A wider High Street launch will take place on September 1st.

By Games time, an estimated 10,000 London 2012 products will be available. It is anticipated the programme will generate over £1 billion in sales, a target which LOCOG is confident of hitting.

“With the network of official London 2012 shops, our partners and, most importantly, significant sales set to go through the regular High Street, we are very optimistic about achieving this goal,” Zador continued.

“We’re thrilled with the creativity and commitment shown by our licensees. Products are available to suit every price point.”



2012 guide to licensing

From significant summer movie blockbusters, milestone anniversaries and new toy launches across a raft of established properties, through to major sporting events, this year is shaping up to be another busy one for the licensing business.

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