Retailers playing long game in High Street recovery, says BDO

Overall recovery continues with like for like sales up 1.7 per cent in July.
Publish date:
Social count:

BDO's monthly High Street Sales Tracker has shown that like for like sales on the UK High Street for July grew by 1. 7 per cent on the previous year.

Fashion sales dropped by 0.7 per cent overall for the month, despite a strong start which saw sales increase by 3.75 per cent. This was in part due to planned seasonal discounting.

Homewares and lifestyle retailers enjoyed the best sales increases, with like for like figures up 10.8 per cent and 5.5 per cent respectively in July. Online sales also continued to perform well, with sales up 31.5 per cent.

Year on year growth in High Street retail sales has now been positive for the past five months.

"While the overall fashion figures have taken a dip this month, the like for like data doesn't tell the whole story," said Sophie Bevan, head of retail and wholesale at BDO. "The bigger pictire shows that retailers are holding their resolve and responding to the upturn on the High Street - and are confident that shoppers are more willing to pay full price for the right products.

"This results in seasonal discounting being increasingly selective and planned. While in some areas we may be seeing less sales volume, improving margins supports long-term sustainable growth for retailers."

Bevan continued: "There will always be ups and downs on the High Street, which is sensitive to subtle changes - this is why the High Street is considered a bellweather of the UK economy. While fashion dips, homeware and lifestyle sales rise - showing that all retailers are playing the long game and the underlying sentiment is one of confidence and profitability."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.