According to Retail Traffic Index figures from analysts SPSL, Thursday was 1.4 per cent busier than the pre-Christmas high, which occurred on Saturday, December 22nd.
The group’s figures from a sample of more than 4,600 retail outlets also showed that the day after Boxing Day figures slightly improved on 2006 efforts, increasing by 0.1 per cent year-on-year.
Dr Tim Denison. SPSL’s spokesperson said the figures were “impressive” considering the uncertain nature of shopper numbers prior to Christmas.
"The primary stimulus seems to have come from retailers who have really gone to town with discounts this year, making this year's the 'Sale of all Sales.' Britons have a voracious and insatiable appetite for Sale shopping and bargain hunting and so, even after just one day's rest, or in some cases no rest at all, people have been queuing to get back into the shops,” Denison said.
"There is a clear desire for retailers to capitalise on the surge of shoppers over the first few days of the Sales, acutely conscious that quieter times are expected just around the corner. Clearing stock whilst the crowds are in full cry has to be every retailer's imperative over the next fortnight. With a weekend now ahead of us we are already seeing what may prove to be a record start to the Sales,” he said.