The sales figures from BDO Stoy Hayward’s High Street Sales Tracker show that while non-fashion sales have increased, however, total sales slipped by 2.3 per cent.
The report showed that non-fashion had a reasonable week with the majority of stores registering higher takings. Demand for small ticket entertainment goods notably improved, while gifting stores also had a good week.
Non-store sales advanced by more than 26 per cent, a more modest rate of growth than has been seen previously.
Rupert Eastell, head of retail at BDO Stoy Hayward, said: “Following a couple of very bad weeks, general trading conditions improved this week assisted by more obliging shopping weather and a less busy sporting weekend.
“However, overall sales still remained down compared to last year (-2.3 per cent), with only the non-fashion sector in positive territory.”
“In other areas many stores continued to find it difficult to attract shoppers despite ongoing promotions and discounts. Our general view is that although consumer confidence appears to have bottomed out, renewed fears over job security could constrain spending over the summer.”